Wall Street Journal

Over-promoted and Over His Head

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How would you like that headline to appear in the #1 slot in a Google search of your name? While this is a fictionalized story of a CFO turned CEO, could you find yourself the “victim” of digital dirt?

And here’s another potential career killer headline in Reuters … “Boston Provident fires CFO Levy for alleged theft.” Or this one, “Ex-Petters Co. CFO ‘Lied for a Living’.”

I know, I know. I can hear you now. Those are a big deal and I would never appear in such a headline. Thankfully, that is true for the majority of people. But what about the small stuff? Comments taken out of context in a conversation with a reporter, a statement you made on a controversial position in a Board meeting, an adversarial comment you left on a blog … again, used out of context, or an irritated comment you left on a public forum. 

If you aren’t checking your online identity, how do you know what’s being said about you? In today’s social media world, you are who Google says you are. 

The most recent stats I’ve heard were from an ERE personal branding seminar last week … 77% of executive recruiters use search engines to research applicants and 59% of hiring managers are influenced by your online identity. On an initial Google search by recruiters, could you be confused with someone with an unsavory reputation? What if one of these CFOs happens to share your name … do you also get to carry his baggage?

Testament to how critical a digital footprint is to one’s career is the article in the Wall Street Journal … “More Job Seekers Scramble to Erase Their Criminal Past.” Again, you might not have a criminal past but someone who shares your name may. And as the article states, digital dirt is nearly impossible to eradicate. That also applies to the “small stuff.”

The War for Talent

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This morning, as I was performing my morning ritual … perusing some of my favorite blogs as I sipped my first cup of coffee of the day, I was reading David Perry’s Guerilla Marketing blog.

David referenced an article by Sarah Needleman at The Wall Street Journal entitled “Tough Times Don’t Mean Tough Luck on Salary.”

Since there has been an ongoing conversation about the “war for talent,” or lack thereof, on My Linked In Power Forum, I found this article very interesting. A few excerpts that support the existence of a “war” include …

“If you have the kind of skills that are in short supply and are critical to a business’s bottom line, employers are often willing to pay ‘above and beyond the market average,’ says Ravin Jesuthasan, global practice leader at Towers Perrin, a Stamford, Conn.-based consulting firm.

Employers are also increasingly sweetening job offers for high-demand candidates, with benefits previously reserved for workers already in the company, such as flexible schedules and work-from-home arrangements, says Kenan Abosch, leader of the compensation consulting practice at Hewitt Associates Inc., a provider of human-resources services based in Lincolnshire, Ill. ‘If a company has someone they’re really hot to get, because it’s a pivotal role, they’ll go the extra mile,’ he explains."

If your skill sets are not extraordinary … meaning every one of your competitors brings the same thing (usually responsibilities) to a prospective company, you have been relegated to commodity status and there definitely is not a big battle for these candidates.

However, with a clear, compelling, and highly–coveted marketable value proposition, you may very well find yourself in the midst of a war with several great offers on the table … even in this tight economy.