I had a long conversation with one of my favorite finance executive recruiters yesterday. Among other things, we compared notes on what’s happening in the CFO market. We agree … after 12-18 months of hunkering down, senior finance executives are now confidently looking around and beginning to move.
Two possible reasons CFOs are stretching and beginning to flex their muscles …
— CFOs are making the command decision that it’s once again safe to test the waters. And they need to be proactive. Hunkering down is merely survival mode and ensures nothing.
— PEs, VCs, and Boards are looking at their companies and saying, … thanks Mr. CFO, but now that you have restructured debt and streamlined processes, we need a CFO who will guide our growth strategy and it’s time to change leadership.
Survival mode is giving up control of your career to someone else. Someone who doesn’t have “your” best interests in mind, but rather, has their company’s (investment) best interests at heart. What is good for the company in the short term is not always what is good for the sitting Chief Financial Officer.
If you haven’t clarified your unique value proposition (what do you have that a company is willing to pay to get), created compelling marketing documents, Googled your name to see what others are finding about you, and begun a proactive campaign to raise your visibility and credibility … you might just find yourself left in the dust.