Recently I had coaching sessions with two CFO clients who were considering offers. Both indicated the opportunities came to them through their digital footprint.
Connect the dots and … you get another blog post, on a topic I consider critically important for senior finance executives. Creating a digital footprint and then proactive managing your reputation is a necessary career management strategy today. Remember my high school girlfriend post last week?
No matter how many job boards pop up or how many jobs they claim to have or even how easy it seems to just send off your resume to a posting that is a perfect fit for you … it is an ineffective strategy at best. Should the posted position game be a search strategy? Maybe. But it should not be your only strategy or even your primary strategy.
Networking on the other hand, IS effective. And the new definition of networking is, “who knows about me.” It doesn’t matter who you know, if you aren’t on their radar screen. Getting, and staying, on their radar screen involves creating visibility in places where they are … whether physically or online.
Now this may or may not be coincidence, but those first two clients I mentioned (one with multiple offers), both blog, have branded profiles on Linked In, tweet, and network offline. They’re visible to their target audience and they got noticed … and they aren’t just offers, they are great offers that fit well with who they are and the goals they’ve set.
What does your target audience know about you?