Last year, 44% of unique visitors to Facebook were people over the age of 35 and 48% of the over-35 crowd visited MySpace. Linked In is the #1 business network. Twitter, a microblogging platform, gives recruiters (and others) a 360-snapshot of potential prospects. Because Twitter is relatively new, there are great opportunities for savvy candidates to get on the radar screen of those people who make recruiting (and hiring) decisions. And a personal blog can intentionally build credibility and positioning as a thought leader within your target audience.
At the risk of being redundant, whether you are a current or future candidate, creating a visible online presence is a “must-do” strategy for top-talent executives.