Following up on my Passively Social post from last week, I wanted to make sure you knew that all of the recordings from the Personal Brand Summit are now available for download. There is a wealth of information from the experts on how to leverage your personal brand to win market distinction.
Happy Thanksgiving!
“You’re Out of a Job, Now What” in Today in Finance at CFO.com is perfectly timed for the Personal Branding Summit being held today from 10:00 a.m. to 9:00 p.m. Eastern.
<<Coke is the real thing, while with Allstate you’re in good hands, and Nike just does it. What’s your brand? How do potential employers, former colleagues, and service providers perceive your brand of management and business savvy? Part of the answer is in your personal style, says Croddock, who has worked with many CFOs who run tight ships, but remain detached and even abrasive. Applying such an approach to job hunging won’t work, says the executive coach. Rather, work to become more involved with people, not just the work, during a transition and beyond.
Proul claims that "career goals may change, but a branded individual will have the ability to make transitions easier and at their discretion." And the building blocks of a personal brand are probably already listed on a job seeker’s résumé, including the types and size of the industries, markets, and companies a candidate has worked in, as well as career path, work/life balance, skills, strengths, and expertise, says Proul.
Also, candidates should co-brand themselves through association with employers or departments, writes Proul in a report he authored for Century Group. He explains that many candidates are called in for interviews because of the strong reputation of the company, industry, or products with which they are associated. Writes Proul: "Your employer already spends time and money on marketing; you can capitalize on it. In no other business relationship can you more freely use the branding and name of a company without consent.">>
The entire article is terrific … and a must read for every finance executive who understands that a business plan for his career is just as important as the business plan for his company.
If you are interested in hearing the very latest in the development of personal branding from some of the leading experts, you will want to join The Global Telesummit on November 8, 2007. The Personal Branding Summit is expected to draw more than 100,000 professionals from throughout the world.
I will be interviewing Martin Yate, executive career strategist and NY Times bestseller with over thirty years in the career management field. You may be most familiar with his Knock ‘em Dead series.
Please be sure to register for the event so you will get access to all the recordings of the calls. There is no charge for this event which comprises of 24 separate seminars, and the value of the content and the expertise of the speakers rivals any world class professional development conference.
With bestselling authors and personal branding experts as speakers and panelists, this unprecedented event is important for people who want to increase their career and business success and companies who are interested in attracting and retaining top talent.
Confirmed presenters include Jason Alba, William Arruda, Dick Bolles, Anita Bruzzese, Silvia Cambié, Krishna De, Tim Demello, Kirsten Dixson, Stewart Emery, Phil Gerbyshak, T Scott Gross, Neville Hobson, Thebe Ikalafeng, John Jantsch, Catherine Kaputa, Guy Kawasaki, Andrea Kay, Liz Ryan, David Meerman Scott, Andy Sernovitz, Debbie Weil, Susan Whitcomb, Carol Wilson, and Martin Yate.