Tag Archives: personal branding

Job Search, Advertising, & Personal Branding

Posted on April 8, 2010 by Cindy Kraft, the CFO-Coach

Do you record live TV so you can fast-forward through commercials? Or, if you are watching live TV, do you hit the mute button or head to the refrigerator during commercials? Conversely, do you seek out blog posts, articles, magazines, … Continue reading →

The Rise of Personal Branding

Posted on April 5, 2010 by Cindy Kraft, the CFO-Coach

Personal branding is not a fad. It’s trending north. You can get in the game, or not. You certainly have that choice. However, you would be wise to choose carefully! A couple of Fast Company expert bloggers summed it up … Continue reading →

Posted in Branding, CFO Careers, Digital Footprint | Tagged brand, branding, buzz, CEO, CFOs, Fast Company, finance executives, independent executive, personal branding, rising stars, strategic CFO | Leave a comment

There is a Difference!

Posted on February 10, 2010 by Cindy Kraft, the CFO-Coach

Most Connected vs. Well Connected Have you noticed these types of monikers attached to members on Linked In, Facebook, and Twitter? The “most connected” statement always makes me think Rolodex. Is it really possible to have a relationship with 16,000+ … Continue reading →

Posted in Branding, CFO Careers, Networking | Tagged branding, career management, CFO, executives in transition, Facebook, finance executives, job search, job search strategy, Linked In, networking, personal branding, Proformative, recruiter, social networking, Twitter | 2 Comments

Color Outside the Lines

Posted on January 4, 2010 by Cindy Kraft, the CFO-Coach

Listen here … I swear it was my elementary school teachers who unleashed the rebel in me. They were always telling me what I “couldn’t” do rather than fostering my inner passions. And coloring outside the lines is a great … Continue reading →

Posted in Branding, CFO Careers | Tagged brand, career, finance executives, personal branding, tiger woods, tim tebow | 4 Comments

Out with the Old, In with the New … Maybe

Posted on December 31, 2009 by Cindy Kraft, the CFO-Coach

December 31, 2009. The end of a decade. The last two years alone may have seemed like a decade to many who find themselves among the unemployed. Tomorrow heralds a new decade and the opportunity to do something new and … Continue reading →

Posted in Branding, CFO Careers | Tagged Board, CFO, Finance Executive, finance leader, passive candidate, personal branding, Seth Godin, severance package | 2 Comments

Brand vs. Non-Brand … Let the CFO Games Begin

Posted on October 5, 2009 by Cindy Kraft, the CFO-Coach

In the article “10 Branding Trends for ’10,” marketing communications professional Francis Anderson discusses the power of consumer branding in 2010. I’ve taken a couple of his points and added personal branding commentary. —Value is the new black: Consumer spending, … Continue reading →

Posted in Branding, CFO Careers | Tagged 10 Branding Trends for '10, brand authenticity, brand differentiation, brand value, Branding Trends, CFOs, commodity, consumer branding, Francis Anderson, passive candidates, personal branding | 2 Comments

Executive Recruiting for Leaders

Posted on May 13, 2008 by Cindy Kraft, the CFO-Coach

David Perry generously offered me the opportunity to read his latest book, “Executive Recruiting for Leaders.” You may recall that he is the much–talked–about and well–known author of “Guerilla Marketing for Job Hunters.” What I love about David’s latest book … Continue reading →

Posted in Books, Branding, Career Information, Current Affairs | Tagged branding, candidate types, CFOs, David Perry, executive branding, Executive Recruiting for Leaders, Guerilla Marketing for Job Hunters, job search candidates, personal branding, value proposition | Leave a comment

Personal Brand Summit

Posted on November 22, 2007 by Cindy Kraft, the CFO-Coach

Following up on my Passively Social post from last week, I wanted to make sure you knew that all of the recordings from the Personal Brand Summit are now available for download. There is a wealth of information from the … Continue reading →

Posted in Branding, Current Affairs | Tagged personal brand, personal branding, personal branding summit | 1 Comment

Recruiters on Resumes

Posted on November 19, 2007 by Cindy Kraft, the CFO-Coach

At the Kennedy Conference last week, our recruiter panel offered up the following thoughts on what they wanted to see in a resume: ––Results–driven contributions, not a listing of job descriptions––Enthusiasm & passion (this is where branding becomes so important)––Polished … Continue reading →

Posted in Branding, Career Information | Tagged branding, CFOs, Kennedy Conference, Kennedy Recruiting Conference, personal brand, personal branding, recruiter, recruiters, resume, resumes, Senior Finance Executives | 1 Comment

Personal Branding Telesummit

Posted on October 27, 2007 by Cindy Kraft, the CFO-Coach

If you are interested in hearing the very latest in the development of personal branding from some of the leading experts, you will want to join The Global Telesummit on November 8, 2007. The Personal Branding Summit is expected to … Continue reading →

Posted in Branding | Tagged and Martin Yate, Andrea Kay, Andy Sernovitz, Anita Bruzzese, Carol Wilson, Catherine Kaputa, David Meerman Scott, Debbie Weil, Dick Bolles, global branding telesummit, Guy Kawasaki, Jason Alba, John Jantsch, Kirsten Dixson, Knock 'em Dead, Krishna De, Liz Ryan, Neville Hobson, personal branding, personal branding summit, Phil Gerbyshak, Silvia Cambié, Stewart Emery, Susan Whitcomb, T Scott Gross, Thebe Ikalafeng, Tim Demello, William Arruda | 2 Comments

Tag Archives: personal branding

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