What do they have in common?
This morning’s post in the FP Executive blog by Jesse Shantz, was following up on a Fast Company article entitled “Made to Stick, Why Some Ideas Survive and Others Die.” Shantz took the “ideas” argument and applied it to investors. In making that translation, he said a few things that should also resonate with job seekers …
–They really give perspective on the idea of finding the right message to get your point across to your audience.
Finding the right message means the message is not about you. It’s about the prospective company and how you can solve its pain, problem, situation, or challenge.
–They show how using numbers [responsibilities] that don't resonate with readers, fall on deaf ears.
As Senior Finance Executives … working with numbers is what you do. Every day. Yet, often when translated to your career marketing documents, those measurable impacts are missing. No one is hiring you for your years of experience or even your breadth of responsibilities. The right company WILL hire you for your record of contributions and ability to positively impact in a new position [value].
—Make it something that is tangible.
Ideas that you had (initiatives), you executed, and which delivered measurable bottom line and long-term impacts … that’s tangible. That’s value. And many times, your ability to clearly articulate your marketable value proposition will make you stand out from everyone else.