Reputation Management

Some great questions came out of my presentation at the AFP conference in LA last week. I’ll cover a few of them here over the next few days.

How do I handle the situation where someone shares my name, has a high Google Quotient, and a less then desirable reputation?

This question points to the importance of knowing and understanding what Google is saying about you. While it is impossible to control other people and their reputation, you can raise your Google Quotient through posting, publishing, pontificating, and partnering … thereby pushing others behind you.

It also illustrates the importance of having complete profiles on some of the key sites (Linked In, Facebook, Ziggs, ZoomInfo) so there is NO question about who you are.

Move Beyond the Ostrich Position

The current economic uncertainty is a perfect breeding ground for indecision and paralysis. And it has never been more important to be decisive then now! If you’ve been imitating the ostrich, here are a few action steps you can implement today …

––Adopt the “self–employed” mindset

If you haven’t read the great book by Cliff Hakim, “We Are All Self–Employed,” I highly recommend it. Log onto Amazon and order it or stroll into your local Barnes & Noble and begin reading. Those folks who embrace the “self–employed” rather than “other–employed” mindset will proactively control their careers rather then reactively respond to someone else’s control, whether that someone else is a CEO, Board of Directors, or investor group.

As finance executives, you understand the concept of managing your career the way you manage your company. Understanding though is different then doing. Create a 3–5 year career management plan and then work daily to execute your plan.

––Get visible

Linked In, Facebook, Naymz, Ziggs, Zoom Info, Twitter … to name a few of the “must” places you can create and maintain visibility. Begin today! If you would like a copy of my article, “5 Easy Ways to Beef Up Your Linked In Profile,” send me an email with “Linked In article request” in the subject line.

A quote pulled from the 2008 Recruiting Landscape report published by Zoom Info says, “Savvy recruiters know that the best hires come from candidates whose web presence speaks to their contributions to their companies’ success – not those who are likely to respond to a job ad.”

To be viewed as the “best,” creating a branded, visible presence is critically important. The people who need to know about you are already visible on the Internet and they are hunting passive, top–talent!

––Begin networking

Networking is time–consuming … and one of the most effective things you can do for your career. If you have been so busy working in your job to the exclusion of working on managing your career, today is the day to re–connect with at least one person and then add 10–15 minutes of networking time to your calendar as a daily appointment. With all of the online social networking outlets available, squeezing in 10–15 minutes can happen before dawn or at 11:30 at night … from the comfort of your home. The ROI will be well worth the effort.

So tell me, now that you’ve made the decision to read this post, what action step will you take today?

Private Equity CFOs

There is good news and bad news for CFOs in CFO.com’s Today in Finance article, “Private Equity Paints ‘Help Wanted’ Sign.”

Good news because the projection is that things are looking up in this tight market. Top–performing CFOs will be in great demand in the private equity market … translating to the right opportunities for those executives with a clear, compelling, and visible marketable value proposition (MVP).

The potential bad news will be for those CFOs who are under–performing and not positioned to make a move on their timeline … find themselves on the curb may come as a complete surprise and rude awakening. Remember, your MVP is highest when you are perceived as a passive candidate.

It could also be bad news for a top–performing senior finance executive who is invisible to the recruiters seeking such candidates. If you can’t be found, those great opportunities will pass by and go to the “maybe not as qualified” candidate who can be found. A visible, branded online presence is critical to proactively managing a career.

Are you on Linked In? Please join my network. Are you on Facebook? I would love to connect there, too. Be sure to have a public profile that sells your unique and compelling MVP!