Nothing? Noise? Value?
There’s a global conversation happening and you can either choose to be a part of it or refuse to engage. If the choice is to not participate, you do so at your own peril … because the conversation will go on without you.
If you do engage, what are you contributing? Is it something of value that benefits your target audience? Or, is it self-indulgent noise that detracts from your executive brand? What you say, how you say, and how often you participate … does matter.
Blank slate … In the evolving Web 2.0 world, this finance executive might show up but he contributes nothing to the conversation. Either he is too busy, is networking-challenged, or perhaps sees no value in engaging. If he shows up, his Linked In profile is bereft of any details that would position him as a high-value candidate. At best, this executive is a place holder. At worst, he may be spiraling towards extinction.
Branding nightmare … It’s all about me. It’s the other guy’s fault. That company discriminates. That recruiter isn’t listening. Noise … and it sends the wrong message. Since authenticity is key in creating a branded, visible presence … you ARE sending a message with every post whether you realize it or not.
Differentiation … What are you reading? What conferences or seminars are you attending? Are you presenting or serving on a panel discussion? What resources have you found? Are you in a leadership position with an organization such as FEI? What are you curious about from a professional perspective? Social media is about sharing, not selling. Finance executives who embrace this mentality create visible distinction for themselves as subject matter experts and high-value targets.
Do you show up and if so, what are you contributing to the conversation?