Compelling Executive Summary = More $$$$

Bill Reichert, Managing Director of Garage Technology Ventures, joined us in the CFO–Career–Forum this week with insight and wisdom into building an executive summary that will get the attention of potential investors. As a career coach, it was interesting to hear the parallels between building a compelling executive summary and establishing a competitive and distinctive search strategy.

Bill talked about creating a clear and unique value proposition; identifying a clear target market and leveraging warm introductions rather than a shotgun blast to nameless, faceless people; and networking, networking, networking  … also solid career management strategies.

Other parallels included a very high fail rate – in excess of 90%. How is the posted position game working for you in the job search? And he made clear that the purpose of an Executive Summary is to get a face–to–face investor meeting … much the way a resume is designed to get you in the door for an interview.

Here’s my point. Unless you understand and can clearly articulate your value and marketability, competing in today’s tough market is harder than it needs to be.

If you would like to hear the full hour of Bill’s wisdom and insight, along with other speakers over the past year, join the CFO–Career–Forum today.