CPA CFO vs. Non-CPA CFO

The controversy is back. 

Should Chief Financial Officers be required to hold a CPA designation, or not?

It began with a guest post on the FEI blog, with a couple of nightmares, I mean examples, of companies with non-CPA CFOs at the helm, and continued on through the comment section. This has also been a hot topic in Proformative, too. 

Non-CPA CFOs say it doesn’t matter, shouldn’t matter because they can still do the job, and companies just don’t understand that fact. Companies “glorify” that piece of paper. What they fail to understand is that it’s not about them. It is about what corporate leadership has decided is right for the company. 

The other argument is that CPAs are bean counters and not strategic leaders. I couldn’t disagree more. Many more of my clients began in accounting, secured their CPA, and have gone on to holding a seat at the executive table as strategic leaders. 

Statistics from Spencer Stuart support what I see. The number of CPA CFOs has risen from 29% to 45% since 2003. Simultaneously, bean counting is out; driving strategic vision is in high demand. The two are not mutually exclusive.

Rather, I think it speaks more to the wiring of the individual. Some CPAs are numbers nerds. It’s what they love and where they feel comfortable. Their lifelong goal may be accounting. It works for them.

On the other hand, some numbers savvy folks are also quite high on the “D” (dominant) and “I” (influence) DISC scale. They have both leadership and people skills. Those CPA CFOs are both left brain and right brain thinkers and will always be high value targets. 

Since you can’t change what a company has decided they need, it’s important as a candidate to identify your target audience. Who needs what you bring to the table? It’s a much easier sale then beating your head against a wall trying to convince someone else that they need / want / should buy something different.

One final thought … the second example in the FEI blog post points to the reason why companies, as a rule, prefer to hire sitting CFOs over candidates who have never held that title.

Welcome CFOs!

Corporate Finance Executives

You have achieved a high level of career success in a world where integrity, confidentiality, clear value, and great service are expected, even demanded. You have succeeded because you understand the rules of the game and you are the best at what you do.

In the competitive world of top-talent and in-demand positioning, however, it’s a different game … the average tenure of a CFO is 3 years and the rules can seem vague and confusing.

  • Do you recognize that your market value is at its greatest when you are still employed?
  • Does your resume adhere to the Blackberry principle?
  • Is your value proposition branded, clear, and compelling?
  • Do you know your Google Quotient?

You’ve worked hard to get to where you are in your job. Does it make sense to leave your next career move to chance?

At your level of achievement, you need more than generic answers and a quick-fix. You need a partner who takes your success as seriously as you do and will treat you and your objectives with the integrity, confidentiality, and great service that is a part of your daily world. You need a partner who understands how this game is played and can work with you to:

  • Define and leverage your unique brand as a key differentiator in the market
  • Align your career with your values, strengths, interests, and career goals
  • Gain visibility in the marketplace to win your next big opportunity
  • Move powerfully toward your next step up the ladder
  • Build an effective plan and strategy for long-term career management

Gain a competitive edge with a strategic partner you can trust … and become a champion of your career success!

As America’s leading Career and Personal Brand Strategist for the Corporate Finance Executives, Cindy Kraft understands your world. She brings more than 14 years of experience effectively positioning clients to understand their marketability, articulate their value, and position themselves as the clear and compelling choice.

Cindy has drawn on this insider knowledge to design a comprehensive portfolio of branding and career management services that empower high-achieving corporate finance executives, like you, to position themselves to win the opportunities they want.

Find out how with a customized, high-impact branding or career management package for CFOs

What’s New

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Cindy will be speaking at the Career Thought Leaders Conference in Baltimore, Maryland, March 22-24, 2009 on …
Niching & Networking Your Way to Success, and
Online Identity Management: Business-Building Tools and Strategies

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Recently quoted in …

CFO.com … Apply Yourself! In the market for a new job? Make sure your resume isn’t old school
 
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