Tag Archives: branding

Overly-Social CFOs?

It’s often challenging just to get a CFO to dip their big toe into social media (Linked In), so the article by Steve Tobak, “The Hazards of Being Too Social in the Age of Social Media” may not apply to … Continue reading

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Branding Speaks to Culture Fit

My clients know that I believe authentic branding speaks directly to culture fit. And prospects who talk with me will hear me say … When you’ve made it to the top 3 candidate list, your ability to do the job … Continue reading

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CFO Core Concerns Conference

Just a final reminder that I’ll be live blogging / tweeting from Chicago beginning next Sunday. You can follow conference highlights one of two ways: If you tweet, follow the hash tag #CFOconf. Follow my Facebook business page. This is … Continue reading

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Are you Linked In?

Tony LoPinto of Korn Ferry believes “smart professionals are well-advised to get on the [Linked In] bandwagon.” I totally agree, of course. Linked In isn’t about job search, it’s about networking. And networking is a key piece of savvy career … Continue reading

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Effective Communication for CFOs

There were great take-aways from Scott Eblin’s recent blog post “How to Get the CEO to Listen to You.” Great take-aways for CFOs in communicating generally, but specifically in marketing Product You. Eblin’s list and comments are in bold and … Continue reading

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Finance Executives, Branded Visibility, and their Career

Two weeks ago in my Online ID re-cert class, I heard this astonishing statement … talented high school kids were not getting accepted into their college of choice because of the lack of a branded online ID. One very smart … Continue reading

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Social Media Contrarian

I love being a contrarian. Some might see my contrarian positions as more akin to ignorant, stubborn, or even laughable … but the rebel in me to do things differently, stand out from the crowd, or trail blaze just won’t … Continue reading

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Chief Financial Officer of …. ?

What should CFOs put on their business cards when / if they find themselves unemployed? A power branding statement speaks to a candidate’s value rather than highlighting the lack of a job title. Continue reading

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Could Your Career Survive Being Juan-Williamsed?

Integrity, reputation, and branding … 3 things every CFO career needs to survive in today’s workplace. Continue reading

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Professional Brand Equity

Building brand equity and controlling your destiny aren’t limited to the self-employed. They are critical to Chief Financial Officers and Senior Finance Executives. Continue reading

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