Tag Archives: branding

Can a Fractional CFO Return to Corporate?

Last week I posted a Q&A with Todd Serulneck on his decision to take a career path as a fractional CFO. At the end of our conversation, he flipped the table and asked me a futuristic question. Is it possible … Continue reading

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When Seeking a CFO Position …

… it isn’t necessarily over when you think it seems to be over. What I mean is that there a couple of factors at play that, despite not being selected initially for a job you want, could mean the position … Continue reading

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Are We Losing the Ability to Right Write?

Yes, I did that intentionally, and it was incredibly painful to do so. But the question remains … are we? Which begs another question … does it matter? Many years ago, a 5th grade English teacher told me that she … Continue reading

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The Problem with Cussing

Or, perhaps better stated, the consequences of throwing out cuss words in a public arena. And while this is my perspective, it’s not just my perspective. Last week a friend of mine mentioned that he attended several business conferences that … Continue reading

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Linkedin Endorsements vs. Recommendations

What was Linkedin thinking when it gave control of our brands to others through the endorsements feature? I have to say, I’m not a fan. And I believe the endorsement function also cheapens the overall Linkedin brand. A recent article … Continue reading

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CFO Differentiation

Some interesting comments have been posted to a recent question on Proformative around how to differentiate oneself from other CFOs competing for the same positions. It reminds me a little bit of the CPA / non-CPA controversy. You know, if … Continue reading

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The Resume Evolution

The Wall Street Journal recently published an article entitled “No More Resumes, Say Some Firms.” While the title is a little exaggerated, I can safely say I’m glad I’m not a resume writer! More about that in a moment. The … Continue reading

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The Brand is King … for CFOs, too

You probably know that I’m an avid reader, which is how I provide such great information to my Facebook business page and Linked In group. If you’re a CFO and you want to consolidate your reading to stay in the … Continue reading

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Lessons in Branding from Tim Tebow

Whether you love Tim Tebow or hate him, it’s highly unlikely that you haven’t heard his name. You have to admit he … — is very differentiated from his colleagues, — more visible than almost all of his counterparts despite … Continue reading

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Don’t Let Your Smartphone Make You Look … Not Smart!

Do you know anyone (except maybe your 2-year old) who doesn’t have a smartphone? Business or personal doesn’t matter … our world is hurtling toward mobile digital gadgets. Apparently, “designer branded smartphones” are the next big thing. Probably not for … Continue reading

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