Your Resume is Your Ad

Anybody besides me get irritated when I click a link to read (er, well, skim) an article, and my ONLY option is to watch a video. I don’t really care whether it is 2 minutes or 10 minutes, it is a commitment I have to make to watch the entire thing in order to see whether or not it contains anything I’m even remotely interested in knowing. Most times, I elect to simply move on to the next thing.

Which is why, when I read this comment from a recent ERE article  …

According to marketing legend David Ogilvy, five times as many people read a headline as do the entire ad. Therefore, without a strong headline statement, your ad may be skipped entirely. Another source ( says that while 8 out of 10 people will read a headline statement, only 2 in 10 read the entire ad.

… it reinforced my belief that video resumes will never make it on the front end of a job search. It just takes too long to determine if there is any value.

This excerpt also speaks to the importance of … 

— Ensuring the top half of the first page of your resume is powerful enough to evoke action; and

–Letting your resume breathe. The significance of white space and font in a size that can be read without a magnifying glass cannot be overstated.

Your resume is your ad, and the product you’re selling is you. Are you selling a record of value or a long list of responsibilities? Would you buy what you’re selling?