Executive Career Coaching 
Executive Branding
You can outperform the competition and position yourself as the clear and compelling choice by first understanding your marketability, and then clearly articulating your value.
Winning the CFO or Corporate Finance Executive position you want and deserve is no accident. Any kind of career or job transition requires a creative, well-thought-out plan that leverages your strengths, gets you noticed, and is flawlessly executed.
Positioning for Passive Executive Candidates
A passive candidate is defined as top-notch Senior Finance Executive who is currently employed but always open to hearing about opportunities. These candidates are the ones who offer the greatest marketable value proposition (MVP) and are highly sought by recruiters today.
The perpetual motion strategy recognizes that a solid 3 to 5-year plan gives you control over your finance career with proactive, rather than reactive, positioning. It facilitates …
- Developing and then marketing a clear brand and ROI value proposition
- Creating a visible online presence (digital footprint) to ensure the people who need to know about you actually know about you
- Securing the best job opportunities aligned with your passion, values, and strengths
- Launching multiple cutting-edge passive and proactive search strategies to stand out from the competition
- Employing techniques to turn an interrogation into a conversation and inspire confident, value-packed responses
- Gaining clarity around the value of strategic networking
“I engaged Cindy Kraft because I want to remain at the top of my game and be up-to-date with where the finance field is going. Even though I’m not on the market for a career change, Cindy taught me the benefits of career branding and how my strong brand would give my employer credibility in the marketplace. She put me through the most thorough skills assessment I had ever seen and I learned so much about myself through the process. Cindy truly is an expert in professional branding and the time I spent working with her is one of the most meaningful things I have ever done for my career.” Ben P., Chief Financial Officer
It’s not about what you did … it’s about why you were successful and how you delivered!
How you have contributed (measurable impact) is typically what positions you as a “Top 3 Candidate.” You’re just as talented as the other two candidates. How you do it (brand), is the chemistry piece that aligns your fit with a company’s culture. It speaks directly to the essence of who you are while validating your marketable value proposition. Branding delivers clarity around passion, strengths, and interests and is delivered to a targeted audience who needs / wants what you bring to the table.
Great hiring decisions are made on two fronts – first and foremost, the ability to do the job; and from among the candidates who can do the job, the one who will best fit into the corporate culture.
“After 30 years in business and 15 years in executive management I realized I had never managed my career. I hired Cindy as a coach and brand strategist to help me repackage and reposition my career in line with current market trends. She taught me an incredible amount about the digital age and establishing my own digital footprint and personal brand. She is very knowledgeable, articulate, funny and refreshing. Her review process is exhaustive which helped tremendously in honing my value proposition. I highly recommend Cindy.” Mike H., Chief Financial Officer