Author Archives: Cindy Kraft, the CFO-Coach

Is That Job Offer in Writing?

Do you remember the days when one’s word and a handshake could seal a deal, and to not honor it would cast a deep, dark stain on your character? Me neither … although I have heard the stories. Today it … Continue reading

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The CFO of Today and Tomorrow

Although this article from Laura Miles at Bain & Company was written a year ago, I think it quite accurately address the challenges CFOs face in maximizing value for their companies. These points also translate pretty well to a Finance … Continue reading

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What is Your Status?

During job search coaching sessions with clients, we always talk about the importance of Linkedin as a critical piece of a balanced search strategy. What is vital to remember, though, is that merely “building” a compelling profile is only the … Continue reading

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Social Media Overreach

If you’ve been following my articles and posts for any length of time, you know that I am an avid believer that Linkedin is a MUST for CFOs and Finance Executives. From a professional perspective, Linkedin is the best of … Continue reading

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What is Your Value?

Nick Corcodilos published a blog post discussing a candidate’s value. It’s very good. Two comments in particular are relevant for my CFO audience. <<I think the big mistake people make is that they try to view their worth, or value, … Continue reading

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3 Career Questions for CFOs

Recently Forbes published an article on the 10 biggest changes expected in finance this year. The author asked the question … “Can your business evolve with the trends shaping the industry or will it lag behind and suffer the consequences?” … Continue reading

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Job Search is Like Sales, Sort of …

A recent post on aggressive salespeople and the many across-the-board responses caught my attention. Perhaps because of the endless sales emails and phone calls I receive for products and services that have absolutely nothing to do with my business, push … Continue reading

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Is There a “CFO” List?

Negative publicity is still publicity, right? Not in my book. Once we form a negative opinion about a company or brand, it takes monumental effort to have our perspective altered. Unfortunately, sometimes we deal with those companies and brands anyway … Continue reading

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The Stealth CFO Job Search

This is a pretty good article from FM-Magazine on seeking a new opportunity while you are gainfully employed. While it is not always easy to do, executing good passive strategies is certainly the most beneficial approach for any CFO candidate. … Continue reading

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When Seeking a CFO Position …

… it isn’t necessarily over when you think it seems to be over. What I mean is that there a couple of factors at play that, despite not being selected initially for a job you want, could mean the position … Continue reading

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