Cindy Kraft is America’s leading Career & Personal Brand Strategist for Chief Finance Officers and Corporate Finance Executives with 16 years of experience. Cindy partners with clients to help them understand their marketability, clearly articulate their value, and position themselves as the clear and compelling choice.

Her clients are among the top echelon of finance gurus who understand their unique status requires unique packaging. A typical senior-level finance executive spends so many hours working in his job that he has, by necessity, shelved managing his career.

Her client list includes CFOs of private and public corporations, private equity firms, and not-for-profit organizations as well as other visionary and accomplished senior-level finance executives seeking to position themselves for those $150,000+ coveted leadership positions.

Professional designations and distinctions include:

  • Reach Certified Personal Brand Strategist (CPBS)
  • Reach Certified Online Identity Strategist (COIS)
  • Credentialed Career Master (CCM)
  • Certified Career Management Coach (CCMC)
  • Certified Professional Resume Writer (CPRW)
  • Job & Career Transition Coach (JCTC)

Highlights of presentations and publications:

Keynote at the Prophix User Conference: “How to Get and Keep a Seat at the Executive Table;” webinar presenter for Proformative; speaker at the Career Thought Leaders conferences, AFP Annual Conference in 2007, and Career Management Alliance conferences.

Regular contributor to SmartBrief for CFOs,, and Proformative as well as newsletters published by Financial Executives International, Financial Executives Networking Group, and Glasshammer. Former Career Coach author for AFP’s monthly newsletter.

Published in 30+ career industry books including Martin Yate’s “Knock ‘em Dead” series, Louise Kursmark/Jan Melnick’s “Executives Pocket Guide for ROI Resumes and Job Search,” Susan Whitcomb’s “Cover Letter Magic,” David Perry’s “Guerrilla Marketing for Job Hunters, 2d Edition,” and numerous “Expert Resume” books from JIST Publications.

Leader in the careers industry

In August of 2009, Cindy joined 10 of her colleagues in founding the Career Thought Leaders Consortium, a dynamic and transformative think-tank organization. At the inaugural Thought Leaders conference in March of 2010, Cindy presented on Niche Marketing and Social Networking. She has been tapped to speak on those same topics at the second annual conference in March, 2011.