Do You Need a Disrupting Irma in Your Job Search?

There is nothing like a Cat 5 hurricane bearing down on your state to make you put your priorities into perspective. This is one of those times when I’m thankful I don’t live on the coast, but I’m not sure this particular monster cares much about location. She is bigger than Michigan, twice as big as Alabama, with winds far exceeding the Cat 5 minimums. Talk about a disrupter.

It did get me thinking about what it takes for most of us to be disrupted in our lives to the point of actually taking some action or a different action. It seems to be human nature to be content with misery rather than to risk pursuing and embracing change.

Maybe, as a job seeker, you need a personal “Irma disruption” in your life. Granted, a job search doesn’t cause the kind of physical devastation that a hurricane does … but an extended job search can feel pretty devastating. Stephanie Carson wrote about the ugly side of being unemployed and job searching.

What would happen if you disrupted the status of your current job search?

Your Plan is Only YOUR Plan

And YOUR plan is only as good as all of the external elements cooperating. Much like a hurricane, the job search process can have a lot of un-cooperating aspects …

– A lack of right-fitting opportunities

– The black hole phenomenon

– The ineffective spaghetti strategy

– Far too few responses.

If your plan isn’t working, it might be time to ditch it and do something new and different. The bottom line, though, is that you need a plan.

Refocus on what is Really Important

Usually in an executive job search, what is most important is a strong network. It takes time and effort to build, and most CFOs are quick to tell me they don’t have a strong network in place.

Besides, searching job postings online is easier and infinitely more comfortable … right? It might be easier and even comfortable, but it is definitely not an effective job search strategy for senior finance executives. Refocusing your efforts on building a strong network will ultimately provide a much greater ROI.

Become Other Focused

Who needs your particular problem solving skill set? Sometimes we can become so focused on duties and responsibilities that we forget good marketing means being able to meet the need of someone in a position to buy what you’re selling. In a job search, you are selling yourself.

Hurricane prep is all about “me.” But the reality is, post-hurricane it is all about community. The job search is all about you finding a new position. From a company’s perspective, it is all about what you can do for it.

Fortunately, my business is portable so Irma‘s disruption to my life and business is, hopefully, significantly reduced. My thoughts and prayers go out to those who are in her direct path and to the many first responders standing at the ready.

Copyright CFO-Coach 2017


Cindy Kraft is the CFO-Coach and America’s leading Career & Personal Brand Strategist for Corporate Finance Executives helping clients understand their marketability, articulate their value, and position themselves as the clear and compelling choice. She is a Certified Reach Personal Brand Strategist, Certified Reach Online Identity Strategist, Certified Career Management Coach, Certified Professional Resume Writer, and Job & Career Transition Coach. Cindy can be reached via email, by phone 813-727-3037, or through her website at


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