Following my article on the CFOO, a CFO asked me this question …
<<… when you say “using LinkedIn as a placeholder for your online presence is a bad idea” what do you mean?>>
What I meant by a placeholder is a bare bones Linkedin profile – a name, maybe a picture, the current employer, and maybe education. A visual might be a person walking into a networking event wearing a brown paper bag on his head. It doesn’t invite perusal or conversation – there is simply nothing there to see.
Here are my 5 tips for ensuring that your Linkedin profile is more than a placeholder and sending a message you didn’t intend to send.
1. Make your headline a headline
Most people resort to dropping their most recent job title into the spot underneath their name. Using a job title is a clear missed opportunity to immediately convey value. A value statement also transcends any potential future job loss.
2. Expand your summary section
This is another place to convey value AND tell a story that will intrigue a reader to continue reading the balance of your profile. With 2,000 characters available, it is also a chance to capture critical key words that a recruiter or company will use when searching for a CFO candidate.
3. Keep your experience section fresh
By fresh, I don’t mean just updated – although that is a key point. However, cutting and pasting your resume into this section is not fresh. It is redundant. If you repeat your resume here, there is no need for a prospect to ask for your resume. Rather, think of your marketing documents as bricks that, when stacked on top of each other, form a solid wall of credibility.
4. Be judicious in choosing your connections
We never know who might be a great networking connection, but there are two important reasons to be selective in growing your online network.
First, recruiters do look at your connections and right, wrong, or indifferent – it is a part of their first impression.
Second, do you want to build a rolodex or grow your network? One is not necessarily helpful; the other is a necessity.
5. Get recommendations
Third party testimonials add credibility to your own value statements about your ability, and they matter – to recruiters and to the Linkedin algorithm. A profile doesn’t need a lot of “atta boy” recommendations; rather, it does need a few that validate your problem-solving abilities while helping to ensure a complete profile.
Social media is a critical piece of today’s job search process. Without a strong, value-oriented presence, recruiters might be missing out on the perfect Chief Financial Officer – you – to fill their job requisition! Don’t be a wallflower. Instead, be the candidate who stands out from the competition!
Copyright CFO-Coach 2017
Cindy Kraft is the CFO-Coach and America’s leading Career & Personal Brand Strategist for Corporate Finance Executives helping clients understand their marketability, articulate their value, and position themselves as the clear and compelling choice. She is a Certified Reach Personal Brand Strategist, Certified Reach Online Identity Strategist, Certified Career Management Coach, Credentialed Career Master, Certified Professional Resume Writer, and Job & Career Transition Coach. Cindy can be reached via email Cindy@CFO-Coach.com, by phone 813-727-3037, or through her website at www.CFO-Coach.com.