Always Lead with Your Value

I saw some really bad advice given this morning, and it was sent to a very large audience of Senior Finance Executives. In good conscience, I cannot let this flawed advice stand unchallenged.

Don't Date Yourself
Don’t Date Yourself

Here’s what I believe to be very bad advice for Chief Finance Officers or other Senior Executives …

I strongly believe in putting the academic background at the top of the resume with graduation date(s), especially if it is impressive. 

Don’t do it. Unless you graduated five or less years ago, your academic background does not matter [nearly as much] as your career impacts. And let’s face it, CFOs and Finance Leaders weren’t born yesterday, nor did they graduate yesterday.

Please don’t do it. Don’t lead with something that can only set up age discrimination, particularly for those looking to exclude you. Don’t sabotage, negate, or diminish your solid value positioning by focusing on something that happened 20 or 30 years ago.

Always … lead with your value. Always!

If you are a Finance Executive and want to know how to create a marketing message that ensures you lead with value, contact me. It’s my passion!

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