Experience vs. Impact

Years of experience or tangible impacts? Which of those two do you think will …

– Set you apart;
– Facilitate value positioning; and
– Garner the highest salary offer?


In my experience, impact Рyour proven ability to take away a company’s problems / challenges / issues / situations and deliver tangible value will win over years of experience and knowledge base every time.

You can read my thoughts on each one individually and then as a package deal in the November issue of Futures in Finance.

Messaging, internally and externally, should always flow from unique value positioning. Your specific experience and knowledge base, and how you used them to execute strategic initiatives that generated value, are often uniquely yours. Unique means differentiated. Differentiated means standing out from the competition. Standing out from the competition is purple cow positioning! And purple cow positioning should be the goal!

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