The Resume Evolution

The Wall Street Journal recently published an article entitled “No More Resumes, Say Some Firms.” While the title is a little exaggerated, I can safely say I’m glad I’m not a resume writer! More about that in a moment.

The resume is certainly evolving, but it has been evolving for years. Now though, resumes are going head-to-head with branded visibility via social media … and social media is winning.

What does moving beyond the resume and leveraging social media mean for CFOs? I’m glad you asked.

It might mean the difference between …

— Being found … or not

— Being perceived as embracing change … or not

— Having a Web 2.0 presence … or holding an outdated resume

— Being viewed as someone who understands the text generation … or a dinosaur heading towards extinction

— Creating visibility around subject matter positioning … or being outflanked by a competitor

— Being hunted for great opportunities … or becoming a full-time hunter in a very competitive market

And most importantly … branded visibility via social media could mean …

— Trumping the competition because it is so readily apparent that you fit within a company’s culture.

“We are most interested in what people are like, what they are like to work with, how they think.” Christina Cacioppo

I’ll be covering why branded visibility is so critically important to your executive career in the Proformative webinar scheduled for Friday, January 27 at 11:00 Eastern. If you are a member of the Proformative community, I hope you’ll join us.

P.S. There’s a big difference between a resume writer and a personal brand strategist. You may or may not need a resume one day, but you will absolutely  – always – need to understand, and be able to articulate, your compelling value proposition and market differentiation. That’s an investment with a great ROI.

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