According to Fortune, “the average member is a college-educated 43-year-old making $107,000. More than a quarter are senior executives. Every Fortune 500 company is represented. That’s why recruiters rely on the site to find even the highest-caliber executives.” (translation: passive candidates)
— For finance executives who blog, the return can be big
In Karen Bannan’s “The Blogging CFO,” published on AmEx Inside Edge, she says … “Though there aren’t many of them, finance executives who blog for their companies or themselves maintain it’s a good way to get publicity, build a personal brand, raise an industry profile, and even land a job.”
She’s right. Strong visible positioning as a subject matter expert … particularly as a CFO or other Senior Finance Executive … certainly ensures you stand out from the crowd. Why? Because I believe Finance Executives are the last bastion of invisible people and those who ride the social media wave today are leading the way. Everyone else will be forced to play catch-up.
Blogging isn’t for every Finance Executive, but a well-written Linked In profile for you and every other C-Suite Executive in your company is an excellent marketing tool – both individually and corporately.