During a coaching call this morning, my CFO client was bemoaning the fact that it is becoming increasingly difficult for him to deliver his message. He said he targets 2 minutes as the time to deliver his responses to interview questions, but finds himself getting cut off after completing one sentence.
20 has become the new 2.
I can hear you now. I can also see your eyes rolling. It was evident in my client’s response, too. How can you possibly deliver your message in 20 words?
Realistically, you can’t afford not to. If your responses are getting cut off, your message isn’t resonating. Conversely, if you deliver a crystal-clear 20-word hook that invites a follow-up question … SCORE!
20 is the new 2. You have to know the new rules if you expect to compete and win!