Yesterday on Twitter I mentioned that I was reading a very interesting book on social networking entitled “33 Million People in the Room” by Juliette Powell. I’m not all the way through the book, but I will be in a few more days. It’s that interesting.
It’s no surprise where I stand on the importance of having a strong online presence. I’ve mentioned that CFOs seem to be missing the boat on social media … much more so than CEOs. The curious, or maybe not, fact is that operational CFOs seem to “get” it more than the traditional finance leaders do.
In any event, this paragraph jumped out at me last night and it’s definitely worth your consideration …
Researchers Nguyen and Dang "discovered that not only are socially well-connected CEOs more likely to make more money, they are also far less likely to be fired for poor performance, and, amazingly, they were more likely than their unconnected peers to find new and solid employment when they were shown the door.”
Now I know the author says “CEOs” but there is no question in my mind that it applies equally to Chief Financial Officers and other Senior Finance Executives.
The author of the book also says, as I’ve said, to ignore the power of social networking is to put yourself on the path to extinction.