Chris Muccio’s latest blog post, “Five Ways to Exhibit Your Brand on Linked In” is a good read for every CFO. And it should be a good read since the book Chris recently co-authored, “42 Rules for 24 Hour Success on LinkedIn,” reached best-seller status on Amazon. Congrats, Chris!!
But I digress.
In his blog, Chris says this …
To be upfront, branding is not my expertise.
… and so, I’m kicking open the door to add my two cents to his post.
Branding is NOT who you think you are. Branding IS the perception of you held by others. If, for example, you are a CFO and believe yourself to be a visionary leader but your staff, peers, and bosses view you as a detailed, bean counter … what are you really?
So while I do believe doing a self-analysis as Chris suggests (expertise, 3 adjectives) is necessary, without the input of others who know you and interact with you, your data is incomplete.