According to Peter Weddle, keynote speaker at the CMA annual conference last month, quite a bit. Robyn Greenspan, Editor-in-Chief at ExecuNet, offers this quote from Weddle in its most recent newsletter …
While 2001 sparked a jobless recovery, the current recession is actually eliminating jobs. Where there were once 1.7 job seekers for every open position, now four candidates compete for the same role.
The advantage for job seekers lies in the 3% separating them from everyone else. Weddle asserts that we are all just 3% different from each other, and those who identify, strengthen and express that small portion can become the A-players who are in demand in any economy. "Find the 3% that makes you special, your best self.”
It may not be easy to find that 3% difference, but it is well worth the effort to do so. Unless and until you identify and clearly convey your branded marketable value proposition (MVP), you are playing in the very crowded field of commodity.