Today’s technology demands an answer to this question … If I don’t exist in Google, do I exist?
Google has transformed the networking and career management landscape, and as I’ve covered previously, there is no going back. An online presence is a necessity for every executive today. We’ve covered Linked In and Twitter, but what about blogging? As Mark MacLeod commented in one of my previous posts,
The most visible thing you can do to establish your credibility and voice online is to have your own blog.
He’s right. A branded blog can position you as a subject matter expert, naturally attracting an audience who wants/needs your expertise. Once you’ve built your blog, you can leverage the power of Google to create visibility.
I’ll be adding a Blog Roll for CFO’s who blog … for now, here’s a few I follow: