Another great question from the AFP conference …
How can I build visibility if my company has a policy against personal and/or corporate blogs?
Unfortunately this is a roadblock many people face. Obviously, attempting to get the policy changed is one approach. Since corporate visibility and credibility also boost your individual visibility and credibility, corporate blogging is really a win/win. A legitimate argument for corporate blogging might include what the competition is doing, or not doing, as a way for your organization to get onboard the Web 2.0 phenomenon.
If there isn’t a corporate policy against writing and publishing articles, especially for industry–related websites, trade journals, and magazines, that can be a great back–up plan for increasing online visibility by including a link back to your Linked In profile.
Failing those two strategies, think about visible leadership roles you might assume and then create press around the benefits of what you’re doing. These leadership roles might include presenting at conferences, chairing the local chapter of an organization, or even holding an officer position in a national organization.