Dr. Sullivan calls it “Speed Interviewing,” based on the speed dating concept, but whatever it’s called, from a candidate's perspective it is the skill of stripping down a marketable value proposition to its most succinct and compelling delivery.
Malcolm Gladwell in his book Blink talks about the concept of “thin slicing,” taking an activity and breaking it down into micro segments.
I alluded to this concept in a former post on Twit Pitches. The Internet is changing the way we communicate … and that includes the way you will need to sell yourself to a target audience. If you really only had about 20 words to deliver your value prop, what would you say?
Dr. Sullivan’s article is certainly an interesting, and perhaps scary, read.