There is good news and bad news for CFOs in CFO.com’s Today in Finance article, “Private Equity Paints ‘Help Wanted’ Sign.”
Good news because the projection is that things are looking up in this tight market. Top–performing CFOs will be in great demand in the private equity market … translating to the right opportunities for those executives with a clear, compelling, and visible marketable value proposition (MVP).
The potential bad news will be for those CFOs who are under–performing and not positioned to make a move on their timeline … find themselves on the curb may come as a complete surprise and rude awakening. Remember, your MVP is highest when you are perceived as a passive candidate.
It could also be bad news for a top–performing senior finance executive who is invisible to the recruiters seeking such candidates. If you can’t be found, those great opportunities will pass by and go to the “maybe not as qualified” candidate who can be found. A visible, branded online presence is critical to proactively managing a career.