At the Kennedy Conference last week, our recruiter panel offered up the following thoughts on what they wanted to see in a resume:
––Results–driven contributions, not a listing of job descriptions
––Enthusiasm & passion (this is where branding becomes so important)
––Polished presentation
––Vision (strategic initiatives – start to finish)
––The ability to clearly communicate
––Reverse chronological format
––Tailored cover letter
One panelist said he loves the concept of personal branding as it "provides evidence that the candidate can get the job and do the job.”
One other speaker at the conference said this, and it speaks to the first item in the list … “candidates confuse performance with experience … without performance experience doesn’t mean much.”
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Peggy McKee