One of the benefits of creating a strong, visible brand is the shift it creates in the job search paradigm. A job seeker is usually “in pursuit” of a new position or opportunity. A strong, visible brand can create the perception of a highly-valued candidate, one that is in demand … and worthy of being pursued.

Here’s what Seth Godin says about being average:

<<What chance is there that your totally average resume, describing a totally average academic and work career is going to get you most jobs? "Hey Bill! Check out this average guy with an average academic background and really exceptionally average work experience! Maybe he’s cheap!!">>

Identify your authentic personal brand, get visible, and stand out!

Don’t forget … if you are in the Tampa Bay area on Monday the 13th, please join us for a powerful evening of networking that includes my presentation on A VISIBLE PERSONAL BRAND … THE MOST POWERFUL WEAPON IN YOUR CAREER MANGEMENT ARSENAL!

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