Understanding your brand is the foundation of an effective career management strategy and communication plan. If you are currently caught in the vicious and oh-so competitive job search cycle right now, long-term career management may not be your top priority. Regardless of your present situation, here’s why long-term career management is critical to your long-term success.

Experts are suggesting that 2006 will see a surge in “jumpmanship.” Those folks who have been sitting tight, enduring the worst of conditions and unreasonable expectations from their current employers, are beginning to seriously consider making a move. Expect the competition for top jobs by A-players to become even more fierce.

Understanding your brand … your unique promise of value to a prospective employer … leverages your strengths and thus, positions you as an A-player. Being an A-player though is only the first step. If no one knows about you, why would it matter?

Is the need for a long-term career management strategy becoming any clearer?

A recent survey by Korn Ferry cited 36% of its respondents indicating cultural fit is key in the hiring decision. If you don’t know what drives you, how will you know if you will be a fit?

Personal branding is not going away any time soon. In a job market that is destined to become even more competitive, it is quickly becoming the advantage marshaled by candidates who are, and will be, in high demand by employers.

Share and enjoy

Leave a Comment