This article addresses the importance of blogs to a company’s recruiting process. However, it also indirectly speaks to the importance of creating an online identity so prospective employers can find you!
Blogging can be an vital tool in the job seeker’s repertoire of search strategies. Rather than just posting a comment though, the savvy job seeker could direct the employer to his or her blog – a rich, professional environment that let’s a reader know upfront more about the prospect and perhaps even links to a web portfolio.
Since blogging is just now on the upswing, it is a great way to differentiate yourself in a very competitive market and create an online identity that furthers your brand and gets you noticed!