The "father of branding" says this on his blog … "Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here’s what it takes to be the CEO of Me Inc." Read the entire post at http://brandxpress.blogspot.com/2005/05/personal-branding.html.
He was right back in the late 90’s and he is right today. Those who succeed BIG do so because they understand who they are, the authentic value they offer, and can clearly and consistently articulate it.