Tag Archives: branding

Are We Losing the Ability to Right Write?

Yes, I did that intentionally, and it was incredibly painful to do so. But the question remains … are we? Which begs another question … does it matter? Many years ago, a 5th grade English teacher told me that she … Continue reading

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The Problem with Cussing

Or, perhaps better stated, the consequences of throwing out cuss words in a public arena. And while this is my perspective, it’s not just my perspective. Last week a friend of mine mentioned that he attended several business conferences that … Continue reading

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Linkedin Endorsements vs. Recommendations

What was Linkedin thinking when it gave control of our brands to others through the endorsements feature? I have to say, I’m not a fan. And I believe the endorsement function also cheapens the overall Linkedin brand. A recent article … Continue reading

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CFO Differentiation

Some interesting comments have been posted to a recent question on Proformative around how to differentiate oneself from other CFOs competing for the same positions. It reminds me a little bit of the CPA / non-CPA controversy. You know, if … Continue reading

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The Resume Evolution

The Wall Street Journal recently published an article entitled “No More Resumes, Say Some Firms.” While the title is a little exaggerated, I can safely say I’m glad I’m not a resume writer! More about that in a moment. The … Continue reading

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The Brand is King … for CFOs, too

You probably know that I’m an avid reader, which is how I provide such great information to my Facebook business page and Linked In group. If you’re a CFO and you want to consolidate your reading to stay in the … Continue reading

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Lessons in Branding from Tim Tebow

Whether you love Tim Tebow or hate him, it’s highly unlikely that you haven’t heard his name. You have to admit he … — is very differentiated from his colleagues, — more visible than almost all of his counterparts despite … Continue reading

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Don’t Let Your Smartphone Make You Look … Not Smart!

Do you know anyone (except maybe your 2-year old) who doesn’t have a smartphone? Business or personal doesn’t matter … our world is hurtling toward mobile digital gadgets. Apparently, “designer branded smartphones” are the next big thing. Probably not for … Continue reading

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Overly-Social CFOs?

It’s often challenging just to get a CFO to dip their big toe into social media (Linked In), so the article by Steve Tobak, “The Hazards of Being Too Social in the Age of Social Media” may not apply to … Continue reading

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Branding Speaks to Culture Fit

My clients know that I believe authentic branding speaks directly to culture fit. And prospects who talk with me will hear me say … When you’ve made it to the top 3 candidate list, your ability to do the job … Continue reading

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