Request your complimentary copy of my article "Two Secrets for Winning Market Differentiation & Positioning Yourself as a High-Value Target"Your information will be kept
confidential and never rented,
sold, or given away.
- #CFO link ... #Yahoo wants to be cool, again (ahem). Can they? http://b.cfo-coac...
- #CFO link: New blog post ... CFOs, Interviews, and Social Media http://www.cfo-c...
- #CFO link: How companies are finding passive job candidates. http://b.cfo-coach....
- #CFO link: The Problem with Cussing (new blog post) http://www.cfo-coach.com/?p=...
- #CFO link ... thoughts?
Tag Archives: branding
Or, perhaps better stated, the consequences of throwing out cuss words in a public arena. And while this is my perspective, it’s not just my perspective. Last week a friend of mine mentioned that he attended several business conferences that … Continue reading
What was Linkedin thinking when it gave control of our brands to others through the endorsements feature? I have to say, I’m not a fan. And I believe the endorsement function also cheapens the overall Linkedin brand. A recent article … Continue reading
Some interesting comments have been posted to a recent question on Proformative around how to differentiate oneself from other CFOs competing for the same positions. It reminds me a little bit of the CPA / non-CPA controversy. You know, if … Continue reading
You probably know that I’m an avid reader, which is how I provide such great information to my Facebook business page and Linked In group. If you’re a CFO and you want to consolidate your reading to stay in the … Continue reading
Whether you love Tim Tebow or hate him, it’s highly unlikely that you haven’t heard his name. You have to admit he … – is very differentiated from his colleagues, – more visible than almost all of his counterparts despite … Continue reading
Do you know anyone (except maybe your 2-year old) who doesn’t have a smartphone? Business or personal doesn’t matter … our world is hurtling toward mobile digital gadgets. Apparently, “designer branded smartphones” are the next big thing. Probably not for … Continue reading
It’s often challenging just to get a CFO to dip their big toe into social media (Linked In), so the article by Steve Tobak, “The Hazards of Being Too Social in the Age of Social Media” may not apply to … Continue reading
My clients know that I believe authentic branding speaks directly to culture fit. And prospects who talk with me will hear me say … When you’ve made it to the top 3 candidate list, your ability to do the job … Continue reading