Tag Archives: branding

The Problem with Cussing

Posted on May 8, 2013 by Cindy Kraft, the CFO-Coach

Or, perhaps better stated, the consequences of throwing out cuss words in a public arena. And while this is my perspective, it’s not just my perspective. Last week a friend of mine mentioned that he attended several business conferences that … Continue reading →

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Linkedin Endorsements vs. Recommendations

Posted on January 25, 2013 by Cindy Kraft, the CFO-Coach

What was Linkedin thinking when it gave control of our brands to others through the endorsements feature? I have to say, I’m not a fan. And I believe the endorsement function also cheapens the overall Linkedin brand. A recent article … Continue reading →

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CFO Differentiation

Posted on March 19, 2012 by Cindy Kraft, the CFO-Coach

Some interesting comments have been posted to a recent question on Proformative around how to differentiate oneself from other CFOs competing for the same positions. It reminds me a little bit of the CPA / non-CPA controversy. You know, if … Continue reading →

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The Resume Evolution

Posted on January 25, 2012 by Cindy Kraft, the CFO-Coach

The Wall Street Journal recently published an article entitled “No More Resumes, Say Some Firms.” While the title is a little exaggerated, I can safely say I’m glad I’m not a resume writer! More about that in a moment. The … Continue reading →

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The Brand is King … for CFOs, too

Posted on January 17, 2012 by Cindy Kraft, the CFO-Coach

You probably know that I’m an avid reader, which is how I provide such great information to my Facebook business page and Linked In group. If you’re a CFO and you want to consolidate your reading to stay in the … Continue reading →

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Lessons in Branding from Tim Tebow

Posted on January 10, 2012 by Cindy Kraft, the CFO-Coach

Whether you love Tim Tebow or hate him, it’s highly unlikely that you haven’t heard his name. You have to admit he … – is very differentiated from his colleagues, – more visible than almost all of his counterparts despite … Continue reading →

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Don’t Let Your Smartphone Make You Look … Not Smart!

Posted on October 13, 2011 by Cindy Kraft, the CFO-Coach

Do you know anyone (except maybe your 2-year old) who doesn’t have a smartphone? Business or personal doesn’t matter … our world is hurtling toward mobile digital gadgets. Apparently, “designer branded smartphones” are the next big thing. Probably not for … Continue reading →

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Overly-Social CFOs?

Posted on October 5, 2011 by Cindy Kraft, the CFO-Coach

It’s often challenging just to get a CFO to dip their big toe into social media (Linked In), so the article by Steve Tobak, “The Hazards of Being Too Social in the Age of Social Media” may not apply to … Continue reading →

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Branding Speaks to Culture Fit

Posted on September 7, 2011 by Cindy Kraft, the CFO-Coach

My clients know that I believe authentic branding speaks directly to culture fit. And prospects who talk with me will hear me say … When you’ve made it to the top 3 candidate list, your ability to do the job … Continue reading →

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CFO Core Concerns Conference

Posted on June 6, 2011 by Cindy Kraft, the CFO-Coach

Just a final reminder that I’ll be live blogging / tweeting from Chicago beginning next Sunday. You can follow conference highlights one of two ways: If you tweet, follow the hash tag #CFOconf. Follow my Facebook business page. This is … Continue reading →

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