Tag Archives: brand

Lessons from Leaders

Posted on June 16, 2011 by Cindy Kraft, the CFO-Coach

One of the most interesting panels at the recent CFO Core Concerns conference was the one offering lessons from some of the country’s most fascinating, and perhaps less known, leaders. Take Jackie Berry, for instance. She is the CFO / … Continue reading →

Posted in Branding, CFO Careers, Current Affairs, Interviewing | Tagged brand, CFO, CFO Careers, CFO-Coach, CFO.com, CFOs, Cindy Kraft, executive team, hiring, interviewing | Leave a comment

Branding & Culture Fit

Posted on May 4, 2011 by Cindy Kraft, the CFO-Coach

Those seem to be two very hot topics these days! And they are topics that are relevant to Chief Financial Officers and other Finance Leaders. A few days ago, after reading Fortune’s article, “Is it better to hire for cultural … Continue reading →

Posted in Branding, CFO Careers, Interviewing, Recruiters | Tagged brand, CFO Careers, CFO-Coach, CFOs, Chief Financial Officers, Cindy Kraft, culture fit, finance leaders, senior executives | 3 Comments

Branded Differentiation & Value

Posted on June 11, 2010 by Cindy Kraft, the CFO-Coach

Whenever I come across the same theme multiple times within a short amount of time, I feel the need to write a blog post. That happened yesterday. First, the Fractional CFO blogged about “differentiation.” Now his post was focused on … Continue reading →

Posted in CFO Careers | Tagged brand, C-Suite, candidate, CFO, Deb Dib, ROI, tweet, value | Leave a comment

The Buzz is Audible

Posted on April 21, 2010 by Cindy Kraft, the CFO-Coach

I've noticed some increasing buzz in the corporate finance space. Opportunities that seemed to be flat-lining over the past year have a pulse again. CFOs who spent the last 12-15 months hunkered down in positions they hated are now cracking … Continue reading →

Posted in Branding, CFO Careers, Digital Footprint, Networking | Tagged brand, CFOs, Chief Financial Officer, corporate finance, finance, network, online presence, online visibility, resume, senior finance leader | 4 Comments

The Rise of Personal Branding

Posted on April 5, 2010 by Cindy Kraft, the CFO-Coach

Personal branding is not a fad. It’s trending north. You can get in the game, or not. You certainly have that choice. However, you would be wise to choose carefully! A couple of Fast Company expert bloggers summed it up … Continue reading →

Posted in Branding, CFO Careers, Digital Footprint | Tagged brand, branding, buzz, CEO, CFOs, Fast Company, finance executives, independent executive, personal branding, rising stars, strategic CFO | Leave a comment

Color Outside the Lines

Posted on January 4, 2010 by Cindy Kraft, the CFO-Coach

Listen here … I swear it was my elementary school teachers who unleashed the rebel in me. They were always telling me what I “couldn’t” do rather than fostering my inner passions. And coloring outside the lines is a great … Continue reading →

Posted in Branding, CFO Careers | Tagged brand, career, finance executives, personal branding, tiger woods, tim tebow | 4 Comments

The High Cost of Taking the Wrong Position

Posted on October 12, 2009 by Cindy Kraft, the CFO-Coach

Brad Remillard, a 25-year executive recruiter, authored a blog post about the high cost of making a bad hire. It is definitely expensive. It also made me wonder if you, Mr. CFO Search Candidate, have given thought to the high … Continue reading →

Posted in Branding, CFO Careers | Tagged bad hire, blog, Brad Remillard, brand, branding, career management, CFO, CFO search candidate, executive recruiter, job searching, resume, target market | 3 Comments

CFOs … Linked In … and, Branding

Posted on October 1, 2009 by Cindy Kraft, the CFO-Coach

Chris Muccio’s latest blog post, “Five Ways to Exhibit Your Brand on Linked In” is a good read for every CFO. And it should be a good read since the book Chris recently co-authored, “42 Rules for 24 Hour Success … Continue reading →

Posted in Branding, CFO Careers, Digital Footprint | Tagged 360-assessment, Amazon, brand, branding, CFO, CFO-Coach, Linked In, LinkedIN, Reach CC | Leave a comment

What Difference Does 3% Make?

Posted on May 18, 2009 by Cindy Kraft, the CFO-Coach

According to Peter Weddle, keynote speaker at the CMA annual conference last month, quite a bit. Robyn Greenspan, Editor-in-Chief at ExecuNet, offers this quote from Weddle in its most recent newsletter … While 2001 sparked a jobless recovery, the current recession … Continue reading →

Posted in Career Information, Current Affairs | Tagged A-players, brand, CMA, commodity, Execunet, job search, jobs, Peter Weddle, recession, Robyn Greenspan, value proposition | Leave a comment

Two More Linked In Mistakes

Posted on January 14, 2009 by Cindy Kraft, the CFO-Coach

One of my very brilliant colleagues, Louise Fletcher (@louise_fletcher), just tweeted about a great article she penned on seven common mistakes made in creating a Linked In profile. I’ll add two more. –Not having recommendations Some recruiters will pass you by, not … Continue reading →

Posted in Branding, Career Information, CFO Careers, Current Affairs | Tagged brand, branding, CareerPro, email, Linked In, LinkedIN, Louise Fletcher, recruiters, tweet, VP of Finance | 4 Comments