Tag Archives: brand

The CPA and Other Finance Credentials

Does a CPA matter? What about a CMA? Or, the relatively new CCFO? Do any of them make you a better Finance Chief? That … is the age-old question and continuing debate. New year … same debate. See my 2010 … Continue reading

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Lessons from Leaders

One of the most interesting panels at the recent CFO Core Concerns conference was the one offering lessons from some of the country’s most fascinating, and perhaps less known, leaders. Take Jackie Berry, for instance. She is the CFO / … Continue reading

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Branding & Culture Fit

Those seem to be two very hot topics these days! And they are topics that are relevant to Chief Financial Officers and other Finance Leaders. A few days ago, after reading Fortune’s article, “Is it better to hire for cultural … Continue reading

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Branded Differentiation & Value

Whenever I come across the same theme multiple times within a short amount of time, I feel the need to write a blog post. That happened yesterday. First, the Fractional CFO blogged about “differentiation.” Now his post was focused on … Continue reading

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The Buzz is Audible

I've noticed some increasing buzz in the corporate finance space. Opportunities that seemed to be flat-lining over the past year have a pulse again. CFOs who spent the last 12-15 months hunkered down in positions they hated are now cracking … Continue reading

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The Rise of Personal Branding

Personal branding is not a fad. It’s trending north. You can get in the game, or not. You certainly have that choice. However, you would be wise to choose carefully! A couple of Fast Company expert bloggers summed it up … Continue reading

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Color Outside the Lines

Listen here …  I swear it was my elementary school teachers who unleashed the rebel in me. They were always telling me what I “couldn’t” do rather than fostering my inner passions. And coloring outside the lines is a great … Continue reading

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The High Cost of Taking the Wrong Position

Brad Remillard, a 25-year executive recruiter, authored a blog post about the high cost of making a bad hire. It is definitely expensive. It also made me wonder if you, Mr. CFO Search Candidate, have given thought to the high … Continue reading

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CFOs … Linked In … and, Branding

Chris Muccio’s latest blog post, “Five Ways to Exhibit Your Brand on Linked In” is a good read for every CFO. And it should be a good read since the book Chris recently co-authored, “42 Rules for 24 Hour Success … Continue reading

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What Difference Does 3% Make?

According to Peter Weddle, keynote speaker at the CMA annual conference last month, quite a bit. Robyn Greenspan, Editor-in-Chief at ExecuNet, offers this quote from Weddle in its most recent newsletter …  While 2001 sparked a jobless recovery, the current recession … Continue reading

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