Category Archives: Digital Footprint

The Proverbial Elevator Speech

Every time I hear the term “elevator speech,” it makes me cringe. I know it serves a purpose and I’ll talk about that in a minute, but most people use an elevator speech to talk “at” people – about themselves … Continue reading

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5 Tips for a Compelling Linkedin Profile

Following my article on the CFOO, a CFO asked me this question … <<… when you say “using LinkedIn as a placeholder for your online presence is a bad idea” what do you mean?>> What I meant by a placeholder … Continue reading

Posted in Branding, CFO Careers, Current Affairs, Digital Footprint, Job Search, Networking, Recruiters | Tagged , , , , , , | Leave a comment

The Chief Financial Operations Officer

Today’s CFO is really a CFOO … a Chief Financial Operations Officer. And it has been that way for at least the past 5 years. There is no going back. The CFO is now the CFOO and in some cases, … Continue reading

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Your Home on the Web

For many people, and particularly for most CFOs, the home of their digital footprint is Linkedin. Short of having your own URL, Linkedin is the only real neon sign option. That means having a robust profile is a critically important … Continue reading

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Online Anonymity

Am I the only one who feels like “Online Anonymity” might be today’s ultimate oxymoron? Is there any reason to be online if you want to be anonymous? And if you want to be anonymous, why send a contrary message by … Continue reading

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The Credible CFO Candidate

Are you as credible as a CFO candidate as you think you are? I ask because I’m genuinely concerned about your online credibility and positioning. I run a CFO Careers group on Linkedin and since it is exclusive to CFOs, … Continue reading

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The Incredibly Uncredible Profile

Uncredible. Maybe it isn’t a real word among grammar-hounds, but when I Googled it, I found this from WordReference Forums … “A new word to fill a need. It means something lacks believability.” Enter the incredible, completely uncredible, and unbelievable … Continue reading

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Upgrades Are Not Created Equally

Upgrade has become a relative term when speaking about social media platforms. And venues like LinkedIn and Facebook come immediately to mind whenever “social media” and “upgrade” are used in the same sentence. And maybe you’ve even noticed that the … Continue reading

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Congrats, You’ve Got a New Job!

Perhaps because I just completed a webinar on how to more effectively use Linkedin –and– because I’ve also seen an increase in “Congratulate XXX on his new job” email messages, this article jumped out at me. Might you be sabotaging … Continue reading

Posted in Branding, CFO Careers, Digital Footprint | Tagged , , , , | 3 Comments

5 Linkedin Tips to Attract Recruiters

If you’re going to be on LinkedIn—and you should be—your profile should entice recruiters to read it and enable them to quickly and clearly understand your value as a Finance Chief. Just these five areas can make a huge difference … Continue reading

Posted in CFO Careers, Digital Footprint, Recruiters | Tagged , , , , , | 2 Comments