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Category Archives: Branding
CFOs, Interviews, and Social Media
Imagine that you were finishing up a recruiter interview in anticipation of being moved forward in the interview process for your dream job. It had, in your estimation, gone exceedingly well, and you knew the grilling, I mean interview, was … Continue reading
Posted in Branding, CFO Careers, Digital Footprint, Recruiters
Tagged CFO Careers, CFO-Coach, CFOs, Chief Financial Officers, Cindy Kraft
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The Problem with Cussing
Or, perhaps better stated, the consequences of throwing out cuss words in a public arena. And while this is my perspective, it’s not just my perspective. Last week a friend of mine mentioned that he attended several business conferences that … Continue reading
Posted in Branding, CFO Careers, Current Affairs
Tagged branding, CFO Careers, CFO-Coach, CFOs, Chief Financial Officers, Cindy Kraft
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It’s Time to Get Serious
Forget resolutions made in a party stupor as you say goodbye to 2012 and welcome a new year with all of its hope and promise. They are rarely stated with any real intent; rarely last more than a few months; … Continue reading
Posted in Branding, CFO Careers, Coaching Tips, Networking
Tagged CFO Careers, CFO-Coach, CFOs, Chief Financial Officers, Cindy Kraft
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What’s Your Story, and Who’s Telling It?
Whether you know it or not, you do have a story. So then the question becomes, are you telling it or is someone else telling it from their perspective? Your story I often tell prospects … it’s not what you … Continue reading
Posted in Branding, CFO Careers, Recruiters
Tagged CFO Careers, CFO-Coach, CFOs, Chief Financial Officers, Cindy Kraft
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Linkedin Endorsements vs. Recommendations
What was Linkedin thinking when it gave control of our brands to others through the endorsements feature? I have to say, I’m not a fan. And I believe the endorsement function also cheapens the overall Linkedin brand. A recent article … Continue reading
Posted in Branding, CFO Careers, Current Affairs, Digital Footprint
Tagged branding, CFO Careers, CFO-Coach, CFOs, Chief Financial Officers, Cindy Kraft
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CFOs Really Can Move On and Up!
Business Finance Magazine recently published an article about the many choices open to CFOs, once they’ve made the decision to move on to bigger and maybe better options. The author included 8 keys he felt would provide career attractiveness to … Continue reading
Posted in Branding, CFO Careers, Current Affairs, Recent Statistics
Tagged CFO, CFO Careers, CFO-Coach, CFOs, Chief Financial Officers, Cindy Kraft
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Secrets for Winning the Packaging & Positioning Game
If you’re hoping the posted position game will generate your next great opportunity, it is time for a reality check. – Very few CFO positions are ever posted. – When they are posted, they are usually the bottom-of-the-barrel opportunities. – … Continue reading
Posted in Branding, CFO Careers, Digital Footprint
Tagged CFO Careers, CFO-Coach, CFOs, Chief Financial Officers, Cindy Kraft, Finance Chiefs
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CFO “What and How” Linkedin Primer
As a follow-up to my last blog, CFOs and Linkedin, the Evolution, let’s look more closely at the questions I posed from the perspective of making a conscious decision to use Linkedin to proactively guide your executive career. – How … Continue reading
Posted in Branding, CFO Careers, Current Affairs, Digital Footprint, Recruiters
Tagged CFO, CFO Careers, CFO-Coach, Chief Financial Officer, Cindy Kraft, Finance Chief
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CFOs and Linkedin, the Evolution
There was an interesting – and very important – post in the CFO Careers group on Linkedin this week. If you are a Chief Financial Offer and you are not in my private and exclusive CFO group but would … Continue reading
Posted in Branding, CFO Careers, Current Affairs, Digital Footprint, Recruiters
Tagged CFO Careers, CFO-Coach, CFOs, Chief Financial Officers, Cindy Kraft, Finance Chief
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Truth, Fiction, or False Hope?
A recent article in Bloomberg begins … Headline: “Wellpoint is committed to keeping management, CFO says.” Opening sentence: “Two weeks after Angela Braly was forced out as Wellpoint Inc. (WLP) chief executive officer, the management team she put in place … Continue reading
Posted in Branding, CFO Careers, Current Affairs, Digital Footprint, Recruiters
Tagged CFO Careers, CFO-Coach, CFOs, Chief Financial Officers, Cindy Kraft
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