Category Archives: Branding

Four Issues That Contribute To An Extended Job Search

You know that old adage … “if it sounds too good to be true, it probably is”? Such is my perspective on articles and books and courses that are titled something like … “How to Get Your Next Job in … Continue reading

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5 Tips for a Compelling Linkedin Profile

Following my article on the CFOO, a CFO asked me this question … <<… when you say “using LinkedIn as a placeholder for your online presence is a bad idea” what do you mean?>> What I meant by a placeholder … Continue reading

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Your Home on the Web

For many people, and particularly for most CFOs, the home of their digital footprint is Linkedin. Short of having your own URL, Linkedin is the only real neon sign option. That means having a robust profile is a critically important … Continue reading

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3 Tips for Thinking More Strategically in a CFO Career Search

CFO.com just published an article entitled “How CFOs Can Take on Bigger Roles.” The title sounds like it could be addressing a CFO career climb. Since they didn’t … I will! The strategy behind taking on a bigger role is … Continue reading

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Dude … Sir … or, Name?

Does it matter what your employees call you … as long as they are calling you? Life in general seems to have become very casual, and that attitude has definitely transcended the workplace at many companies. Personal responsibility, respect for … Continue reading

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Linkedin Profiles & CFOs

Fast Company recently posted an informative article on what recruiters prefer to see in a Linkedin profile. It is good advice, and you can read it here. I thought I would add my two cents, aimed specifically at CFOs, to … Continue reading

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Online Anonymity

Am I the only one who feels like “Online Anonymity” might be today’s ultimate oxymoron? Is there any reason to be online if you want to be anonymous? And if you want to be anonymous, why send a contrary message by … Continue reading

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Value, not Data

I saw an article on CFO.com come through my email box this week, and a quick scan made me think about my constant evangelizing about career positioning from value rather than responsibilities. Addressing his finance staff, the CFO of Kimberly-Clark, … Continue reading

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Your Brand and Your Email Address

Good, bad, or indifferent, the fact is that today, more than ever, perception is everything. The good news is that you can choose to drive that branded perception. The bad news is few executives choose to invest the time to … Continue reading

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Prime Resume Real Estate

On average, how long does it take before you stop listening to the person who is talking to you and begin mentally going over your remaining “To Do” list, think about what you’re going to say next, or plan how … Continue reading

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