Category Archives: Branding

Linkedin Profiles & CFOs

Fast Company recently posted an informative article on what recruiters prefer to see in a Linkedin profile. It is good advice, and you can read it here. I thought I would add my two cents, aimed specifically at CFOs, to … Continue reading

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Online Anonymity

Am I the only one who feels like “Online Anonymity” might be today’s ultimate oxymoron? Is there any reason to be online if you want to be anonymous? And if you want to be anonymous, why send a contrary message by … Continue reading

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Value, not Data

I saw an article on CFO.com come through my email box this week, and a quick scan made me think about my constant evangelizing about career positioning from value rather than responsibilities. Addressing his finance staff, the CFO of Kimberly-Clark, … Continue reading

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Your Brand and Your Email Address

Good, bad, or indifferent, the fact is that today, more than ever, perception is everything. The good news is that you can choose to drive that branded perception. The bad news is few executives choose to invest the time to … Continue reading

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Prime Resume Real Estate

On average, how long does it take before you stop listening to the person who is talking to you and begin mentally going over your remaining “To Do” list, think about what you’re going to say next, or plan how … Continue reading

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The Incredibly Uncredible Profile

Uncredible. Maybe it isn’t a real word among grammar-hounds, but when I Googled it, I found this from WordReference Forums … “A new word to fill a need. It means something lacks believability.” Enter the incredible, completely uncredible, and unbelievable … Continue reading

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Job Title vs. Branded Positioning

My week started off with a delicious cup of coffee and engaging convo with a dear friend of mine who also happens to be a Chief Financial Officer. He recently decided to leave his job. Which left him with a … Continue reading

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Congrats, You’ve Got a New Job!

Perhaps because I just completed a webinar on how to more effectively use Linkedin –and– because I’ve also seen an increase in “Congratulate XXX on his new job” email messages, this article jumped out at me. Might you be sabotaging … Continue reading

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Please, Don’t Think it Can’t Happen to You

I love when CFO.com begins publishing articles espousing the things I’ve been evangelizing for years. If you haven’t read this article by John Touey, “Start Managing Your Career Before It Manages You,” you might want to. It’s important. I would … Continue reading

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The Technology CFO

Like it or not, this new brand of Chief Financial Officer is on the rise. Back in September of 2012, I talked about the evolution of the CFO in a webinar for Proformative, saying … CFOs used to be in … Continue reading

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