Recruiter Relationships

A few months ago, the C-Suite Career Catalysts asked C-level and Senior Executives a few questions about their experiences working with recruiters. One of the fascinating responses came from a question about what they (Executives) value in recruiter relationships.

Among both C-suite and Senior Executives, the #1 most-valued response was “Solid Leads / Opportunities.” I believe a few of the comments helped to clarify that selection …

- Match skill set and management philosophy with prospective company
- Knows / understands the company, CEO, opportunity, risks of company and position
- Corporate culture knowledge

What a waste of time for all concerned when recruiters contact CFOs for opportunities that are obviously not a good fit. Which begs the question, who is responsible for ensuring that recruiters can make an assessment based on a crystal clear value proposition and fit for culture?

The rest of the responses were pretty similar with the exception that reputation of the recruiter was much more important to the C-suite than to Senior Executives at large … 58% vs. 38%.

Here’s the breakdown of all the responses to the question “what do you most value in a recruiter relationship.”

Value C-Suite Senior Executives
Confidentiality
Reputation
Accessibility/Responsiveness
Solids Leads/Opportunities
Landing a Great Position
70%
58%
79%
86%
42%
73%
38%
65%
81%
31%

One other consistent comment from the C-suite was around “honesty and integrity” in their relationships. While probably somewhat tied to the “confidentiality” answer, the list of comments that were added around this issue raises the importance of it in the eyes of Senior Executives and the C-suite.

The “best of the best” are looking to work with recruiters who tell them the truth, keep them informed, and contact them for opportunities that are a good fit.

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Posted in CFO Careers, Current Affairs, Recent Statistics, Recruiters | Tagged , , , , , , , | 3 Comments

The Resume Evolution

The Wall Street Journal recently published an article entitled “No More Resumes, Say Some Firms.” While the title is a little exaggerated, I can safely say I’m glad I’m not a resume writer! More about that in a moment.

The resume is certainly evolving, but it has been evolving for years. Now though, resumes are going head-to-head with branded visibility via social media … and social media is winning.

What does moving beyond the resume and leveraging social media mean for CFOs? I’m glad you asked.

It might mean the difference between …

– Being found … or not

– Being perceived as embracing change … or not

– Having a Web 2.0 presence … or holding an outdated resume

– Being viewed as someone who understands the text generation … or a dinosaur heading towards extinction

– Creating visibility around subject matter positioning … or being outflanked by a competitor

– Being hunted for great opportunities … or becoming a full-time hunter in a very competitive market

And most importantly … branded visibility via social media could mean …

– Trumping the competition because it is so readily apparent that you fit within a company’s culture.

“We are most interested in what people are like, what they are like to work with, how they think.” Christina Cacioppo

I’ll be covering why branded visibility is so critically important to your executive career in the Proformative webinar scheduled for Friday, January 27 at 11:00 Eastern. If you are a member of the Proformative community, I hope you’ll join us.

P.S. There’s a big difference between a resume writer and a personal brand strategist. You may or may not need a resume one day, but you will absolutely  – always – need to understand, and be able to articulate, your compelling value proposition and market differentiation. That’s an investment with a great ROI.

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Posted in Branding, CFO Careers, Current Affairs, Digital Footprint, Resumes | Tagged , , , , , , , | Leave a comment

The Brand is King … for CFOs, too

You probably know that I’m an avid reader, which is how I provide such great information to my Facebook business page and Linked In group. If you’re a CFO and you want to consolidate your reading to stay in the know on career-related information … please consider joining one or both of my groups.

But, I digress.

During my Internet scour, I came across an article on 10 mega business trends to watch for in 2012 and beyond. Now, these are “business” trends but #10 was interesting. And it applies to both your business and your career.

The brand remains king (or queen). Organizations with strong brands will continue to command greater margins, larger market shares, survive economic downturns, and higher market caps. Consequently, organizations must redefine, defend, and continue to position their brands. The brand describes a promise to stakeholders. The brand is more than the collection of products or services offered by the company.  The brand encompasses an emotional value, an aspiration, and the public face of a business strategy.

A strong brand “will continue to command greater margins, larger market shares, survive economic downturns, and higher market caps.” 

Let me put it in career terms. A strong brand will clearly illustrate culture fit (the hardest bar to meet in the hiring process), create competition for you as a passive candidate, survive economic downturns, and position you to get paid what you’re worth.

And now, a shameless self-promotion.

I’m doing a webinar for Proformative on Friday, January 27 at 12:00 Eastern on this very point. So, rather than ‘spill the beans’ here, I invite you to join me on the call and learn why a visible brand is critically important to your executive career. You’ll be glad you did!

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Lessons in Branding from Tim Tebow

Whether you love Tim Tebow or hate him, it’s highly unlikely that you haven’t heard his name. You have to admit he …

– is very differentiated from his colleagues,
– more visible than almost all of his counterparts despite his rookie status, and
– stands clearly and firmly for his beliefs.

In short, Tebow is a branding sensation. Let’s take a deeper look at a couple of reasons why.

Differentiation

Different might just be an understatement. He’s far from the typical NFL quarterback, but despite being under the bright, and quite critical, spotlight of every single sports commentator, he was taken as a first round draft pick. The “experts” just shook their heads.

He was 3rd string, then 2nd, and then a starter … turning a losing record into an improbable winning record. He suddenly had “rock star” status … some positive, most negative as the “experts” once again just shook their heads.

Then he started losing and suddenly all those “experts” looked pretty smart. Only to be stunned into “Tebowing” when, against ALL odds, he led the Broncos to a record-breaking OT win against the highly-ranked Steeler defense.

He’s unorthodox, and that difference means he is highly visible. Differentiation in the world of Chief Financial Officers seems to be highly under-rated.

Visibility

Good, bad, or indifferent, Tebow is the most highly-talked about football player in the National Football League. He just might be the most talked-about person in the country.

Google his last name, and you’ll see 8.3M results. Google Tim Tebow and the results are in the neighborhood of 115M.

If you haven’t measured your Google visibility, now is a great time to do so. What, if anything, is Google saying about you? Quantity is good; quality is much, much better.

Tebow’s great visibility is due in large part to his strong, personal brand.

Brand

“If you don’t stand for something, you’ll fall for anything,” so says Alexander Hamilton. It’s a great definition of “authentic branding.” A well-defined, strong brand attracts those things that are a good fit and repels those that are not. Authentic branding can also create positive and negative buzz. Certainly that is true of Tebow.

What CFOs need to remember about a strong, visible brand is that it speaks to “fit.” Fit within an organization. Fit within a culture. Fit within an executive team. No one – not the employer and certainly not the candidate – wants to make a bad decision on something so critically important as a career move … and “fit” is the most difficult part of the hiring process.

The power of a well-defined, visible brand is crystal clear in the lightening rod named Tim Tebow.

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Posted in Branding, CFO Careers, Current Affairs, Digital Footprint | Tagged , , , , , , | 10 Comments

Stories and Pauses

I recently read an article about how to ramp up public speaking skills.  Two of the suggestions … emotional stories and pregnant pauses … jumped out at me as two very effective strategies I use in coaching my clients through the job search and salary negotiating process.

I’m a big believer in differentiation as a way of standing out from the competition in a job search or as a top 3 candidate in the interview. The effective use of stories and pauses can certainly differentiate you from the pack.

Read the entire article on the Association for Financial Professionals site. (The article was originally published in the Futures in Finance newsletter.)

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The Influencing CFO

It truly is a great time to be a Chief Financial Officer. Sure, the pressure is great, but so is the influence. Here’s a quote from “CFO Influence on the Rise” from CFO.com:

“ … finance chiefs say their positions were enhanced by the turmoil of the economic downturn, as everyone from the CEO to junior staffers looked to finance for guidance on how to cope with volatility on both the micro and macro levels.”

Great right? You’re an influential guy, at least inside your company. But what about outside your company? You might be the most effective CFO the company has ever hired, but unless you plan to be a lifelong employee of that company – and it plans on keeping you forever – your influence needs to be noticed outside of the organization as well.

As we begin the new year, there will never be a better time to create a career survival plan and begin executing that plan to raise your visibility among your target audience.  Here are two suggestions …

Create a Linked In strategy. If you don’t have a profile, launch one. If your profile is bland and boring -or- incomplete, fix it. If you built it but no one is coming, today is a great day to revive it.

Commit to making networking a lifelong habit. For many CFOs, networking is not natural and/or very uncomfortable; and therefore, easy to ignore, postpone, or cancel. Resolve to begin today to taking those small, critically-important first steps towards raising – and maintaining – your visibility among the people who need to know about your effective influence.

Ensure your 2012 is indeed your best year ever by proactively managing your career! Happy New Year!

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Posted in CFO Careers, Coaching Tips, Digital Footprint, Networking | Tagged , , , , , , | 2 Comments

Your CFO Reputation

CBS News recently published an article entitled “Why you need to perform a reputation audit today.” Here’s my favorite excerpt from that article:

“The biggest lesson I’ve learned in 20 years of consulting is that leaders need to know what others are saying about them, or risk losing their job.”

I couldn’t agree more. Where I do disagree, though, is on the methodology. How many people do you know who will really tell you the unvarnished, un-sugar-coated truth when you ask them?

Your boss? Maybe. Certainly, he may be the most-likely truth-teller. If you’re job is on the line – and you don’t know it – honest feedback at this point depends on the plan … keep you or replace you.

Your peers? Maybe with humor or sarcasm covering over the truth, but it is just very difficult to look someone you work with in the eye and answer very truthfully.

Your employees? At the risk of loosing their jobs or creating an uncomfortable working relationship? My guess is no.

Your spouse? She might be objective, but she also loves you. It’s not always easy to risk telling someone you love the truth knowing you might also wound them.

Your friends? They are probably not objective, nor might they care about what others are saying about you because you’re a fun guy.

My point?

Information is knowledge, and knowledge is power. If you don’t know the negatives, how can you change or improve? But an objective tool that solicits honest, confidential answers will undoubtedly get you much more valuable information. A reputation audit is indeed powerful … you just need to use the right tool.

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Linked In for CFOs

My friend and colleague CFO Search Expert Samuel Dergel provided his insights around CFOs using Linked In in his blog yesterday. You do read his blog right? Because he provides some great insights!

While Samuel is looking through the lens of hiring, here’s my perspective on a few of his comments, based on what I’m seeing, and hearing from, my clients …

Our own research shows that LinkedIn is not as great a source for CFO candidates as people think.”

Technically, I agree with Samuel’s observation because of the next two statements. However, 90+ percent of my CFO clients tell me they get solid recruiter contacts offering great opportunities through their Linked In profiles.

It may not be “as great” a source for CFO candidates, but for those CFOs who have compelling, branded profiles and who work to maintain their subject matter positioning, it is generating a substantial ROI.

“Look at the blog and you will notice that not all CFOs are on LinkedIn.”

True that … and those who aren’t are missing out on the opportunity to leverage great passive positioning and visibility.

Conversely, there are almost 600 Chief Financial Officers (alright 598 at the time of writing) in the CFO Careers forum. All CFOs. These social media savvy CFOs have a huge advantage over their less visible counterparts … IF … they have a well-written, compelling, complete profile. (Yes, it takes all three.)

– “You will notice that of those CFOs that are on LinkedIn, a good number of them have weak or ineffective profiles, with few connections”

Yes, this is definitely a problem. And not just for Finance Executives. How your profile is written speaks volumes. What it says will either benefit your positioning or seriously injure your positioning.

Even if the first contact doesn’t come through Linked In, chances are good that you will be Googled. A branded profile, an incomplete profile, a poorly-written profile, or no profile will all be factored in to the results of that Google search.

In this tough, competitive, and volatile market, a well-branded profile on Linked In is a smart career management strategy.

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Posted in CFO Careers, Coaching Tips, Digital Footprint, Recruiters | Tagged , , , , , , | Leave a comment

Email Insanity

Monday’s blog post focused on the challenges of using a home phone number on your resume. But, what about your email address? That … may prove to be an even bigger issue for CFOs and Finance Executives.

I send out a quarterly email to my distribution list with a few career tips, trends, insights, and articles, and last night was the last one for 2011. If you’re not on my email list but would like to be, please send me an email and I’ll be happy to include you.

Anyway, a few emails were returned as undeliverable, which got me thinking about how short-sighted it is to use a temporary email address. Suppose a recruiter pulled your 2-year old resume out of her database and emailed you about a great opportunity … only to receive back an undeliverable notice. Your loss!

I have a few other thoughts on email addresses. Are you surprised?

– AOL and Hotmail addresses send the wrong message … ancient, tech-dinosaur, amateur. Besides, they are hotbeds for hackers and the last thing you want/need is for a recruiter or influential contact to get an XXX-rated spam. Get rid of those email addresses and use gmail.

– Use an address that is permanent. It may cost you a few spammed or unwanted emails, but you want recruiters and companies to always be able to reach out to you … particularly in this tough, competitive market.

– Making someone work to reach you isn’t the best strategy either. Unless you really are a “dream” candidate, the recruiter might not be interested in registering as an accepted recipient through your spam filter. Make it easy for them to reach you.

– Don’t use your company email address – definitely not on your resume and not as your primary Linked In address either. It, too, sends the wrong message on your resume. And, when your job is gone, so is your ability to access your Linked In account.

What does your email address say about you? Is it accurate?

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Phone Numbers are Funny Things

Well, maybe “funny” isn’t exactly the right word. I mean, it probably wouldn’t be funny to a recruiter if he/she called you with a hot opportunity and your 3-year old picked up the phone, talked for awhile, and then hung up the phone. And actually, you might not think it was funny either … if you found out about it.

I returned a phone call today to a CFO prospect, and the person who answered my call was definitely not an interested party. That got me thinking about reasons why you should NOT use your home phone number on your resume.

#1 – You can’t control who answers the phone

Do you have kids? Teenagers? A spouse who works a different shift and might sleep during the day and answer the phone groggy and half-asleep?

If you aren’t home to answer your phone at all times, you can’t control who answers it or how it will be answered. When my youngest was … young, she used to answer the home phone “who is it?” Not exactly the first impression you want to leave with a recruiter or a decision-maker.

#2 – Your voice mail message might not sound professional

Kids are so cute on voice mail messages. To family at least. And it could cost you a conversation with a recruiters about a hot – and dream – opportunity.

If your voice mail message doesn’t contain a) your name, or b) your phone number to verify he/she has the right number, maybe the caller will just hang up without leaving a message.

#3 – Your unpaid “secretary” might not deliver the message

Ever had somebody ask you why you didn’t return their call, and you responded “I never got a message to call you.” If it isn’t important to the person who answers the call, the message might never make it to the intended recipient. See #1 again.

Using your work number on your resume is not a good idea, either. That sends all kinds of negative and wrong messages to the recipient. My recommendation … use a cell phone that only you answer and which has a professional voice mail message.

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Posted in CFO Careers, Coaching Tips | Tagged , , , , , , | 6 Comments