Author Archives: Cindy Kraft, the CFO-Coach

Four Issues That Contribute To An Extended Job Search

You know that old adage … “if it sounds too good to be true, it probably is”? Such is my perspective on articles and books and courses that are titled something like … “How to Get Your Next Job in … Continue reading

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5 Tips for a Compelling Linkedin Profile

Following my article on the CFOO, a CFO asked me this question … <<… when you say “using LinkedIn as a placeholder for your online presence is a bad idea” what do you mean?>> What I meant by a placeholder … Continue reading

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Industry Expertise

I have been working exclusively with Chief Financial Officers for a long time. Eight years to be exact. And much has changed in those 8 years. Like … The evolution of the stereotypical bean counting CFO to a Chief Financial … Continue reading

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The Chief Financial Operations Officer

Today’s CFO is really a CFOO … a Chief Financial Operations Officer. And it has been that way for at least the past 5 years. There is no going back. The CFO is now the CFOO and in some cases, … Continue reading

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Lead with Problems Solved

Whether it is in a resume, a Linkedin profile, or a networking conversation, most prospective candidates, even very accomplished candidates, forget to tell the beginning of the story. While measurable impacts are critically important, they become much more impressive and … Continue reading

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Ethics in the C-suite

A quote by Sallie Krawcheck made its rounds in meme form on Linkedin this week. It says … “If it comes down to your ethics vs. a job, choose ethics. You can always find another job.” Such truth … especially … Continue reading

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Your Home on the Web

For many people, and particularly for most CFOs, the home of their digital footprint is Linkedin. Short of having your own URL, Linkedin is the only real neon sign option. That means having a robust profile is a critically important … Continue reading

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The Difficult Truth About the Job Search

Searching for a new job is tough. In fact, it might be one of the toughest, and certainly more stressful, things you will do in your career. For CFOs, there is only one position available (sans division or unit roles) … Continue reading

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3 Tips for Thinking More Strategically in a CFO Career Search

CFO.com just published an article entitled “How CFOs Can Take on Bigger Roles.” The title sounds like it could be addressing a CFO career climb. Since they didn’t … I will! The strategy behind taking on a bigger role is … Continue reading

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Dude … Sir … or, Name?

Does it matter what your employees call you … as long as they are calling you? Life in general seems to have become very casual, and that attitude has definitely transcended the workplace at many companies. Personal responsibility, respect for … Continue reading

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