Author Archives: Cindy Kraft, the CFO-Coach

A Flawed CFO Social Media Strategy

Google is on fire with the headlines about the public company CFO who used Facebook and Twitter to complain about his job. Seriously? Obviously this Finance Chief hasn’t read any of my blog posts on the subject nor the excellent … Continue reading

Posted in Branding, CFO Careers, Digital Footprint | Tagged , , , , , , , | 2 Comments

Don’t KO the Recruiter

Every now and again the “recruiter” question rears its head … “Can’t I just go around the recruiter and contact the company directly”? My answer is ALWAYS the same … NO! Attempting to knock the recruiter out of the process … Continue reading

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CFO Turnover

According to data by Korn Ferry International’s financial-officer practice … “Between 2010 and 2011, a CFO was almost three times as likely to leave a company when a new chief executive was hired from outside, rather than promoted internally.” I’ll … Continue reading

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Happiness: Your CFO Title or Something Else?

Who didn’t read the inspiring story of Bubba Watson and notice three things: – His humility; – Golf isn’t #1 in his life, although he’s a total winner at golf having won the Master’s on April 8th; and – His … Continue reading

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CFO Resumes: Necessary or Not Needed?

This post actually started out as a comment to the recent post by my friend and colleague, Samuel Dergel. While we agree on almost everything related to Finance Chief careers, we are butting heads (albeit gently) on the issue of … Continue reading

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Can a Digital Footprint Predict Success Factors?

Most of my CFO clients recognize the importance of social media as a career management strategy. Since networking today is about “who knows you,” being visible and “known” to a target audience is incredibly powerful for long-term passive positioning. But … Continue reading

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5 Good Reasons to NOT be on Linked In!

Facetiously speaking, of course! Ginny Schlosser, a Senior Finance Leader and Human Capital Strategist, contributed this job search tip to last night’s FENG newsletter, and with her permission, I’m re-posting her comment and her reasons … <>< <>< <>< <>< … Continue reading

Posted in Branding, CFO Careers, Coaching Tips, Current Affairs, Digital Footprint | Tagged , , , , , , , | 6 Comments

I Just Disagree …

A recent post by one of my colleagues just made me shake my head. Here is the comment … “Customizing your resume for each position you apply to can be critical in today’s job search.”  If you are changing your … Continue reading

Posted in Branding, CFO Careers, Current Affairs, Resumes | Tagged , , , , | 6 Comments

CFOs and Corporate Loyalty

A friend of mine (I’ll call him Bob) landed a job after a very proactive, and anxiety-ridden, search, and just completed 5 weeks of very intensive training. As I was congratulating him on completing that training, he told me that … Continue reading

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The Job Search is Really a Career Journey

As a political junkie (which is about 10th in my list of passionate interests), I couldn’t help but be drawn in by this article by Dorie Clark. The comparisons he makes of the job search to a permanent political campaign … Continue reading

Posted in CFO Careers, Coaching Tips, Digital Footprint | Tagged , , , , , , , | 2 Comments