Is There a “CFO” List?

Negative publicity is still publicity, right? Not in my book. Once we form a negative opinion about a company or brand, it takes monumental effort to have our perspective altered. Unfortunately, sometimes we deal with those companies and brands anyway … complaining all the while. My love/hate relationship with Facebook is evidence of a company (and controlled platform) I dislike but use anyway even as I grumble.

I am sure no CFO would be pleased to find their company on the “20 Most Hated Companies” list. That is negative publicity no Senior Executive would enthusiastically welcome.

Reading that list, though, caused me to wonder … might there be a “most wanted” recruiter list for Chief Finance Officers? Obviously not a public list, but quite possibly some kind of internal list probably does exist. If such a list does exist, perhaps it would look something like this …

Top Notch Candidates

This list would be comprised of those visible, known, and accomplished candidates who are employed and in high demand. If you are constantly getting calls from recruiters for exactly the kinds of positions you would be seeking in your next role, then you have probably made this list.

Been There, Done That … No Thanks

If you’ve burned a recruiter or company; pretended to be something or someone you clearly are not – and been discovered; quit a position before you ever walked in the door on your first day; or have a tendency to treat anyone other than a decision-maker with condescension … you could find yourself on this list. And it could be a list that is not only shared internally, but also within the very small world of recruiting. It seems like negative publicity gets faster notice than positive publicity far too often … and job search candidates are not immune from that notice.


This isn’t really a list, but a blank sheet. If you are unknown and choose to stay that way, you will never make it onto either of the other two lists. But, if you desire to be known and become a credible, viable, sought-after candidate, this presents an opportunity to position yourself as a top-notch candidate. Basically, you have a blank canvas and endless opportunity.

Need help getting on that “Top-Notch CFO Candidate” list? Give me a call. I would love to help you if I can.


Copyright CFO-Coach 2018


Cindy Kraft is the CFO-Coach and America’s leading Career & Personal Brand Strategist for Corporate Finance Executives helping clients understand their marketability, articulate their value, and position themselves as the clear and compelling choice. She is a Certified Reach Personal Brand Strategist, Certified Reach Online Identity Strategist, Certified Career Management Coach, Certified Professional Resume Writer, and Job & Career Transition Coach. Cindy can be reached via email, by phone 813-727-3037, or through her website at

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