Tony LoPinto of Korn Ferry believes “smart professionals are well-advised to get on the [Linked In] bandwagon.” I totally agree, of course.
Linked In isn’t about job search, it’s about networking. And networking is a key piece of savvy career management to ensure you don’t end up unemployed and in a protracted hunt for your next position. It’s not enough to just be a placeholder on Linked In. Your profile has to be complete, interesting, differentiated, value-oriented, findable, and well-branded!
What passed for your daddy’s boring, paper, corporate-speak bio is your savvy, first-person, always up-to-date profile on Linked In. It is accessible to those who are interested in you, your company, and its executive management team … whether or not they personally requested information or even knew about you before they found you on Linked In.
Here’s the bottom line.
Linked In is also the place recruiters go to connect with and seek out top-notch, passive Senior Finance Executive and CFO candidates. If you aren’t there, you won’t be found.
Go on the offensive today and suggest that your entire executive team move into the 21st Century and the Web 2.0 world. That way, you’ll show up long before you even begin thinking about making your next move!
Boring paper corporate bios = dinosaur.
Linked In profiles = networked, connected, and tech savvy.