Recruiter Greg Savage posted a great article entitled “10 ways the world of recruitment is changing – right now!” Greg identifies himself a as a contrarian – but that has nothing to do with why I like his comments … I actually think he is spot on!
If you’ve been a reader for very long, you know that I’ve mentioned several of the items Greg has listed in previous blog posts over the last 1-2 years. For today though, I want to focus on two specific things he stated [emphasis added]:
— An increasing majority of vacant jobs will not be advertised anywhere. Forget web advertising vs. print media. More and more jobs just won’t get announced at all. Networking, social media, and skilled, specialised recruiters will fill most jobs before they ever hit the mainstream media. That has huge implications for us in the way we develop business, access talent and make the match. And also for the skill-set of our recruiting staff.
—Referrals will become the primary sourcing channel for all levels of positions. Not print, not job boards – but word of mouth, reputation, networking and referral programs.
If you’ve been sucked into the job boards vortex, it’s time to shake loose. Job boards have never been very good at the CFO-level, but the deception is that it seems so easy. Sit in front of a computer. Find a job description that seems like a perfect fit. Fire off your resume. And wait. And wait. And wait. Unfortunately, most times your resume is either lost in the black hole or round-filed by the gatekeeper.
Social media has transformed – forever – how the job search process will work. And as this author says – “networking; social media; and skilled, specialized (the Americanized version) recruiters” will win the day.
Referrals are already a huge sourcing strategy in many companies. Organizations prefer to ask trusted employees, and even third party service providers, for people they know and trust, and then happily reward those employees with bonuses for key hires they refer. Networking, building relationships before you need to ask for help, is critical for positioning yourself to get referred by people who know you, like you, trust you, and feel secure recommending you to their boss without negatively impacting their own position.
I loved hearing a contrarian recruiter include “word of mouth” and “reputation” in the same sentence as networking and referrals. That means, you need to be able to be found by those people who are looking for Senior Finance Executives like you … and, that your reputation, credibility, and compelling value proposition must precede you!