Monthly Archives: October 2010

What Does Your Positioning Say About You?

Posted on October 28, 2010 by Cindy Kraft, the CFO-Coach

Do your business cards, web presence, and marketing documents reflect your senior-level status? Reputation management is both online and offline. Continue reading →

Posted in CFO Careers, Digital Footprint, Networking | Tagged , , , , , , , | 2 Comments

Chief Financial Officer of …. ?

Posted on October 27, 2010 by Cindy Kraft, the CFO-Coach

What should CFOs put on their business cards when / if they find themselves unemployed? A power branding statement speaks to a candidate’s value rather than highlighting the lack of a job title. Continue reading →

Posted in Branding, CFO Careers, Digital Footprint | Tagged , , , , , | 4 Comments

Be Prepared

Posted on October 26, 2010 by Cindy Kraft, the CFO-Coach

3 quick things executives should do to be prepared for an unexpected job loss. Continue reading →

Posted in CFO Careers, Current Affairs, Networking | Tagged , , , , , | 3 Comments

Could Your Career Survive Being Juan-Williamsed?

Posted on October 25, 2010 by Cindy Kraft, the CFO-Coach

Integrity, reputation, and branding … 3 things every CFO career needs to survive in today’s workplace. Continue reading →

Posted in Branding, CFO Careers, Networking | Tagged , , , , , , , , , | 10 Comments

Are Video Resumes Right for CFOs?

Posted on October 22, 2010 by Cindy Kraft, the CFO-Coach

Are “visumes” (video resumes) right for CFOs? As a stand-alone on Youtube, not in my opinion. But there are other ways for Senior Finance Executives to leverage video and Web 2.0 technology. Continue reading →

Posted in CFO Careers, Digital Footprint, Resumes | Tagged , , , , | 3 Comments

Professional Brand Equity

Posted on October 21, 2010 by Cindy Kraft, the CFO-Coach

Building brand equity and controlling your destiny aren’t limited to the self-employed. They are critical to Chief Financial Officers and Senior Finance Executives. Continue reading →

Posted in Branding, CFO Careers, Networking, Recruiters | Tagged , , , , , , | 4 Comments

The Visible CFO

Posted on October 19, 2010 by Cindy Kraft, the CFO-Coach

Whether CFOs choose to merely dabble in social media or go full-speed ahead, a well-written Linked In profile is a necessary minimum. Continue reading →

Posted in CFO Careers, Digital Footprint | Tagged , , , , | 6 Comments

Why Reputation Management Matters

Posted on October 14, 2010 by Cindy Kraft, the CFO-Coach

Reputation management matters because today, you are who Google says you are! Continue reading →

Posted in CFO Careers, Digital Footprint | Tagged , , , , , , | 3 Comments

Job Postings … a Necessary Evil?

Posted on October 13, 2010 by Cindy Kraft, the CFO-Coach

Are job postings a necessary evil? Necessary? Or, just evil? Continue reading →

Posted in CFO Careers, Current Affairs, Resumes | Tagged , , , | 2 Comments

Soft Skills Often Make All the Difference

Posted on October 7, 2010 by Cindy Kraft, the CFO-Coach

CFOs with a strong executive brand exude the soft skills that are increasingly important to companies today. Continue reading →

Posted in Branding, CFO Careers, Recruiters | Tagged , , , , , , | 6 Comments