You thought I was going to talk politics, right? Another day, perhaps. But I am going to borrow from a current political message.
Disregard people’s responses at your own peril. And while that certainly does apply to companies, government, and CXO’s who set strategy, what about on a much more personal level ... your job search.
What responses are you getting to ...
Your resume? Interest? Inquiries? Interviews? Or, Silence? Unless your answer is one or all of the first three, what can you do differently to move from silence to activity?
Networking? Is your network providing you with introductions to your target market? Or, are people hiding behind closed doors because you asked them for a job and they can’t deliver? Is it time to hone your message?
Search strategy? Sitting in front of a computer and responding to posted positions is easy and it sure can make a person feel productive. But what is the return on your investment of time and energy? If decision-makers are not responding, the search strategy might need an overhaul.
Online Presence? Do you have one? Is it credible? Is it attracting the kind of opportunities you want? If your message is not resonating with your target market, then perhaps the messaging needs to be refined.
I know you know this. If you keep on doing what you’ve been doing, you’ll continue to get what you’ve been getting. If you’re getting what you want and need, great! If you aren’t, then it’s time to pivot. Unless you embrace change, it’s unlikely anything will change.
Executive finance positions, and particularly CFO roles, are limited. There are only so many available slots at the top. Move away from the masses (competition) and the same ineffective strategies they all use and craft (no pun intended) a strategy that gets you out in the open where you can be seen and found by those who need to know about you, need what you have, and are willing to pay to get it.
