Monthly Archives: October 2009

Resume vs. Candidate … Is There Cohesion?

Posted on October 30, 2009 by Cindy Kraft, the CFO-Coach

One of the issues facing candidates is ensuring cohesion between his resume and the person he really is. While the search process is comprised of two parts … marketing documents and the search strategy … they go hand-in-hand. If you … Continue reading →

Posted in CFO Careers, Resumes | Tagged blog post, Does Your Costume Reveal the Real You, ERE, Executive, Looking Good on Paper, Rayanne Thorn, resume | 1 Comment

To Tweet or Not to Tweet?

Posted on October 29, 2009 by Cindy Kraft, the CFO-Coach

I was just re-reading CFO.com’s “Heard on the Tweet” in preparation for this blog post. The question really is, should CFOs tweet … or not? And then, as often happens, this tweet jumped out at me before I typed a … Continue reading →

Posted in CFO Careers, Digital Footprint | Tagged accounting firms, CFO, CFO.com, CFOs, Facebook, Gary Boomer, Google, Heard on the Tweet, social media, Social Media Influence or Control, tweet, Twitter | Leave a comment

Failing to Plan … Planning to Fail?

Posted on October 28, 2009 by Cindy Kraft, the CFO-Coach

A finance executive called me last week because he knew that his resume was not selling value, he struggled when answering questions about his atypical career track, and he had an important interview coming up in the next couple of … Continue reading →

Posted in CFO Careers, Interviewing | Tagged career, career management, Executive, finance, Finance Executive, interview, resume | Leave a comment

Certified Social Sourcing Recruiter (CSSR)

Posted on October 22, 2009 by Cindy Kraft, the CFO-Coach

Did you know such a certification existed? I didn’t …. but I’m not surprised. I’ve been saying for years that social networking is a career management strategy that is not only here, but critical to overall career success. Here are … Continue reading →

Posted in CFO Careers, Digital Footprint, Recruiters | Tagged career management, Certified Social Sourcing Recruiter, CSSR, Facebook, finance executives, networking, recruiters, recruiting, social networking, sourcing, Twitter | Leave a comment

FBSoP is NOT a Good Career Strategy

Posted on October 15, 2009 by Cindy Kraft, the CFO-Coach

A gentleman who requested my article, “5 Easy Ways to Beef Up Your Linked In Profile,” wrote to let me know that he appreciated the recommendations in the article. But … He also went on to say that although he … Continue reading →

Posted in CFO Careers, Digital Footprint | Tagged career, career strategy, career survival plan, digital footprint, finance leader, high-value target, Linked In, value | 1 Comment

The High Cost of Taking the Wrong Position

Posted on October 12, 2009 by Cindy Kraft, the CFO-Coach

Brad Remillard, a 25-year executive recruiter, authored a blog post about the high cost of making a bad hire. It is definitely expensive. It also made me wonder if you, Mr. CFO Search Candidate, have given thought to the high … Continue reading →

Posted in Branding, CFO Careers | Tagged bad hire, blog, Brad Remillard, brand, branding, career management, CFO, CFO search candidate, executive recruiter, job searching, resume, target market | 3 Comments

It’s a Little Hard to be Taken Seriously When …

Posted on October 7, 2009 by Cindy Kraft, the CFO-Coach

I was reading the link from a tweet this morning regarding SEO for your blog. The author had some interesting information, but, he is a web designer apparently using a free blog service that was plastered with ads. It’s a … Continue reading →

Posted in Branding, CFO Careers, Coaching Tips | Tagged CFO, cover letter, Linked In, resume, SEO, social media, subject matter expert, Twitter | 3 Comments

Brand vs. Non-Brand … Let the CFO Games Begin

Posted on October 5, 2009 by Cindy Kraft, the CFO-Coach

In the article “10 Branding Trends for ’10,” marketing communications professional Francis Anderson discusses the power of consumer branding in 2010. I’ve taken a couple of his points and added personal branding commentary. –Value is the new black: Consumer spending, … Continue reading →

Posted in Branding, CFO Careers | Tagged 10 Branding Trends for '10, brand authenticity, brand differentiation, brand value, Branding Trends, CFOs, commodity, consumer branding, Francis Anderson, passive candidates, personal branding | 2 Comments

Recruiting Top Talent

Posted on October 2, 2009 by Cindy Kraft, the CFO-Coach

I just finished reading Neal Lockhart’s article on recruiting top performers posted at ERE.net. You’all know I love getting into the minds of recruiters … it helps me help my clients. Lockhart talks about recruiting pearls, the prized candidates. You … Continue reading →

Posted in CFO Careers, Recruiters | Tagged commodities, ERE.net, Neal Lockhart, recruiters, recruiting, top candidates, top talent, wikipedia | 2 Comments